About local eyes local eyes is a b2 b corporate video agency operating across 40+ u. S. markets. We've produced 3,900+ videos for companies like coca-cola, amazon, cisco, zapier, and harvard. Emmy award-winning. 500+ five-star reviews. 95+ nps. The role we're bringing paid ads in-house. This isn't a support role - you'll own strategy and execution across google ads and linked in ads, with meta as a third channel once the core two are performing. You'll report directly to the ceo with clear kpis and real autonomy. We've run paid ads through agencies for 18 months. The model doesn't work. Someone bought-in and living inside our icp daily will outperform a vendor every time. If you've proven that before, this is for you. You're inheriting active google ads and linked in campaigns - there's existing data to work with from day one. What you'll own google ads: campaign architecture, keyword strategy, bid optimization, negative keyword management, lp testing linked in ads: our primary differentiation channel - conversation ads, sponsored content, audience targeting, retargeting, and offer testing for a b2 b buyer who doesn't convert on search meta ads (phase 2): audience build, creative testing, budget pacing - once google and linked in are performing paid media strategy: you build the plan, ceo approves budget and mix attribution and reporting: weekly hub spot scoreboard - proposals from paid, cpl, pipeline value, roas - tied to deal source at the contact level programmatic (phase 3): ctv, display, dsp - first for local eyes, then as a managed service for our clients what you won't own content creation or video production seo or organic search social media management (organic) sales or client-facing discovery calls what success looks like day 30: campaigns audited and restructured. Hub spot attribution clean and reporting live. Underperforming ad sets paused. Clear point of view on what's broken and what changes first. Day 90: full ownership of google ads and linked in. 3+ proposals/month attributable to paid channels. Budget reallocated based on actual cost-per-booked-call data. Day 180: roas trending 2x+. Meta live if warranted. You're bringing ideas to the ceo - not waiting for direction. Growth path: programmatic advertising we're building programmatic advertising (ctv, display, dsp) as a client-facing service. The right person will expand into managing these campaigns for local eyes clients - broader skill-building and a higher comp ceiling tied to revenue generated. Non-negotiables google ads certified - include your verification link in your application 4-6 years of b2 b paid media experience (saa s, tech, professional services) - not e-commerce, not dtc has run campaigns solo before, not just as one of five specialists inside an agency team strong attribution instincts - you understand the difference between a lead and a qualified discovery call, and you build reporting that reflects it english written fluency at near-native level est overlap required - minimum 4 hours daily (9am-5pm et) strong plusses linked in conversation ads and linked in video experience hub spot - lead source attribution, deal tracking, lifecycle stage logic dsp or programmatic exposure (trade desk, dv360) meta ads with b2 b lead gen focus automatic disqualifiers ecom or dtc-only background with no b2 b lead gen experience strategy-only posture - this role requires hands-on execution every week cannot explain campaign-level attribution from click to crm deal unwilling to be measured against a weekly kpi scorecard no direct experience managing google ads search campaigns from scratch the 60-day gate at 60 days we do a formal review against the day 30 milestones above. If it's not tracking, we'll both know early and part ways cleanly. Compensation $4,000-$6,000/month usd base + performance bonuses typically ranging $500-$1,500/month at target.