Loro piana is a renowned italian luxury brand synonymous with unparalleled quality, timeless elegance, and exquisite craftsmanship. For six generations, loro piana has been committed to sourcing the finest natural fibers and transforming them into exceptional products that embody the art of living.
role overview
the marketing manager is role responsible for developing and executing comprehensive marketing strategies, with a significant focus on brand event coordination, to elevate the loro piana brand, drive brand awareness and customer engagement, and support business objectives. The ideal candidate will be a seasoned marketing professional with a deep understanding of the luxury retail landscape, exceptional organizational skills, a meticulous eye for detail and quality, and proven experience in planning and executing high-end events.
job responsibilities
key responsibilities:
* develop and implement integrated marketing strategies aligned with loro piana's global brand vision and business goals.
* ensure brand consistency across all marketing materials, including event collateral and messaging.
* maintain a deep understanding of the loro piana brand dna and effectively communicate it to internal and external stakeholders.
* work cross-functionally with internal teams (vm, retail, merchandising, gtm, vic, etc.) to set project goals and coordinate project needs.
* develop and manage brand guidelines.
* event management:
o lead the planning, execution, and management of all brand events, including product launches, store openings, pop-up openings and wholesale and concession partner events.
o in coordination with the milan hq team, develop event concepts, budgets, and timelines.
o manage vendor relationships and negotiate contracts in collaboration with procurement team.
o ensure all events are executed flawlessly and in alignment with loro piana's brand standards.
o oversee on-site event management and logistics.
o analyze event roi and make recommendations for future improvements.
* lead, mentor, and develop a shared marketing coordinator
* foster a collaborative and innovative work environment.
* manage the marketing budget effectively.
* market research & analysis:
o conduct market research to identify trends, consumer insights, and competitive activities.
o analyze market data to inform marketing strategies and optimize performance.
profile
skills and abilities required
* 8-10 years of experience in marketing and/or events, with a significant portion of that experience in the luxury retail sector.
* proven track record of developing and executing successful marketing strategies, with a strong emphasis on brand and retail event management.
* strong understanding of the luxury market and consumer behavior.
* excellent organizational skills and attention to detail.
* exceptional written and verbal communication skills.
* experience managing and developing a team.
* demonstrated experience in planning and executing high-end events, including managing budgets, vendors, and logistics.
* ability to work effectively in a fast-paced, dynamic environment.
* passion for the loro piana brand and its values.
additional information
what we offer
at loro piana, we believe in fostering a supportive and rewarding work environment that values our employees' well-being and growth. We offer a comprehensive range of benefits including medical, dental, and vision coverage, fertility support, adoption and surrogacy reimbursement, tuition reimbursement, 401k match, and headspace mental health support. Additionally, employees enjoy a generous product discount, exclusive lvmh discounts, and other tailored perks.
while the published salary range is a good faith reflection of the targeted salary level for the position, loro piana reserves the right to pay outside of the published salary range of $120,000.00 to $130,000.00 usd per year.
eeo statement
we strive to create a culture of inclusion where everyone has a sense of belonging. Our goal is to ensure that our outreach and recruiting efforts generate diverse identities and perspectives that will be valued and can thrive. We are continuously assessing our employee and candidate populations to identify ways to ensure they are all-encompassing and equitable.
originally from trivero in northern italy, the loro piana family began trading wool in the early 1800s. In 1924, pietro loro piana founded ing. Loro piana & c., the current company. Pietro’s nephewfranco took over in 1941, and after the war the firm began to establish its reputation as a supplier of premium wool and cashmere textiles for a growing haute couture industry, both home and abroad. In the 1970s, sergio and pier luigi loro piana took up the reins, diversifying into luxury goods and developing an international retail arm. Now the world’s foremost cashmere processor, loro piana prides itself on sourcing the very finest, rarest raw materials the world has to offer, including unique cashmere from baby goats in northern china and mongolia, vicuña from the andes,extra-fine merino wool from australia and new zealandand lotus flower fiber from myanmar. The company draws on both time-honored traditions and state of the art technology to offer its discerning customers products that are renowned for their peerless quality. All of the company’s collections of ready-to-wear garments and accessories are made in italy to the highest standards of craftsmanship and sartorial excellence.
crafting dreams starts with yours
at lvmh, people make the difference in the art of crafting dreams.
our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.
join us at lvmh, where your talent is at the heart of our collective successes.
#j-18808-ljbffr