Senior marketing manager - latam
department: 77-360 - subscription - management
employment type: fixed term contract
location: mexico - remote
compensation: $0 / year
description
at dazn, we don't just broadcast sport — we amplify it. We're one of the fastest-growing sports streaming platforms in the world, and we're building something special in mexico and latam.
as senior marketing manager for the region, you'll be at the centre of that growth — owning how we connect with fans, drive subscriptions, and build a brand that resonates locally while competing globally. You'll have the creative freedom to shape campaigns, the strategic influence to define how we go to market, and the commercial accountability that makes this role genuinely impactful.
reporting to the vp of marketing for north american sports, you'll develop marketing strategies for high priority growth markets mexico and latam — the person who knows the fan, understands the market, and builds the playbook that drives growth.
this is a high-visibility, high-autonomy role for someone who wants real ownership — not just a seat at the table.
this will be a 6 month contract.
key responsibilities
* own campaign delivery — drive end-to-end execution of major campaigns in market, from brief through to post-campaign analysis
* localise with purpose — adapt global campaigns for mexico and latam audiences, ensuring cultural relevance and nuance without losing brand integrity
* represent dazn locally – build and maintain relationships with key dazn stakeholders in the region, including league, talent, and media partners.
* build high-impact partnerships — identify and activate partnerships across media, talent, social, and influencer channels to drive awareness and acquisition
* optimise relentlessly — use performance data to continuously improve channel efficiency, audience targeting, and roi across paid, owned, and earned media
* collaborate cross-functionally — work closely with creative, insights, product, and commercial teams globally to sharpen messaging, placement, and timing
* establish best practice — develop a proven, repeatable go-to-market playbook that sets the standard for how dazn launches and grows in the region
skills, knowledge and expertise
* 5+ years of experience in growth, performance, or digital marketing, ideally within sports, media, entertainment, or subscription-based businesses in mexico and latam
* bilingual: fluency in spanish (written and spoken) as well as english
* proven track record managing budgets and holistic integrated marketing programs
* deep understanding of multi-channel marketing strategy, including paid media, crm, seo/sem, and social platforms
* strong analytical mindset — comfortable interpreting performance data and translating insight into action
* experience driving measurable results across acquisition, engagement, and lifecycle marketing
* background in a fast-paced, subscription-led, content, or entertainment business
* excellent cross-functional communication and stakeholder management skills
* passion for sport — you don't need to be a boxing expert on day one, but genuine enthusiasm for the world of sport matters here
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