Overview
we believe great people build great brands. And we know there is nothing better in the market than a career at brown-forman. Being part of brown-forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
quote from hiring manager: living life under your own terms is part of jack daniel's maverick mantra and one the team lives and upholds daily. The pride and joy of working for an iconic, world-class badge brand is purposeful, fun, and rewarding!
responsibilities
* team leadership: lead and coach a high-performance team of brand managers, fostering a strong culture of brand building and talent growth within the marketing organization.
* strategic planning: set the tone when deploying brand plans and activities throughout the year, leading the development and execution of long-range strategic plans and integrated portfolio management to deliver sustainable growth and business ambitions.
* portfolio and p&l management: own the portfolio p&l and budget management, collaborating with finance and sales to develop pricing, resource allocation, and route-to-market strategies that maximize roi.
* brand advocacy: act as the primary brand champion, influencing local, regional, and global stakeholders to align on strategies, localization efforts, and commercial objectives.
* innovation and execution: direct end-to-end new product development (npd) launches and oversee implementation of all brand and channel activations in partnership with agencies and customer marketing.
* consumer insights: translate market data and business analytics into actionable insights to drive brand strategy, inform forecasting, and foster a test and learn mindset for continuous improvement.
* agency management: govern the development of communication platforms and manage relationships with local partner agencies to ensure culturally relevant and engaging consumer experiences.
qualifications
* minimum 7 years of progressive experience in brand management, with at least 4 years in a senior or portfolio leadership role.
* proven experience developing annual brand plans, managing a p&l, and executing commercial and pricing strategies to drive growth, preferably in the beverage or consumer goods industry.
* experience leading and developing others, with a history of managing two or more direct reports.
* strong analytical skills with experience translating complex market and consumer data into actionable business insights.
* full professional fluency in both written and spoken english.
* education: masters degree (m.a., mba, or equivalent).
* experience in both high and low-proof alcohol brands.
benefits
total rewards at brown-forman are designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience.
we offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
#j-18808-ljbffr