Overview
digital media planner/buyer - remote, latin america role at bluelight. Bluelight is a leading software consultancy focused on delivering high-quality technology solutions and strong client service. We are expanding and seeking a media-focused professional to plan, execute, and optimize digital campaigns with a strong emphasis on data-driven results.
media planning & strategy
* develop comprehensive media plans aligned with client goals and target audiences.
* conduct in-depth research and analysis to identify optimal media channels and strategies.
* determine budget allocation across channels based on performance and objectives.
* stay abreast of emerging digital media trends, technologies, and ai integrations.
* advise new business and account teams on recommended budgets and media strategies during the pitch process.
campaign execution & management
* oversee the execution of paid media campaigns across platforms (e.g., google ads, social media platforms, programmatic display).
* manage relationships with external vendors responsible for day-to-day campaign management.
* track kpis such as leads, cpa, cpl, engagement rates, web traffic, and form fills.
* analyze campaign performance data to identify optimization opportunities and generate regular reports and insights.
budget management
* manage and allocate media budgets across channels to maximize campaign performance.
* maintain daily, weekly, and monthly budget pacing and ensure campaigns stay on schedule and within targets.
* identify opportunities for cost savings without compromising effectiveness.
skills & qualifications
* 3+ years of experience in media buying, preferably in an agency setting or with companies providing b2b services to software development firms.
* strong experience in paid media platforms (google ads, meta business suite, linkedin ads, programmatic platforms).
* proven track record of managing performance marketing campaigns with a focus on results.
* proficiency in analytics and attribution tools (google analytics, meta ads manager, third-party trackers, etc.).
* exceptional analytical and problem-solving skills.
* excellent communication and interpersonal skills.
* self-motivated, detail-oriented, and able to work independently and as part of a team.
* proficiency with media buying and planning tools.
company benefits
* competitive salary and bonuses, including performance-based increases.
* generous paid-time-off policy
* flexible working hours
* work remotely
* continuing education, training, conferences
* company-sponsored coursework, exams, and certifications
being a consultant in our team is a fun, challenging, and rewarding career choice. You will work on a variety of projects for our clients, collaborating with modern technologies and some of the best professionals in the industry. If you’re eager to be part of a growing consultancy, we encourage you to apply.
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