About the rolewe are hiring for our paid media team, looking for a manager, paid search – a performance‐driven marketer with a strong mastery of paid search advertising systems, the evolving ai search environment, and a deep understanding of the ai ecosystem and emerging ad platforms.
this is not just a tactical role; it requires strategic thinking, cross‐functional collaboration, and high standards of execution across digital advertising platforms, particularly google, youtube, bing, and emerging ai platforms like kontext, koah, perplexity, claude, and openai.you'll report to the managing director of the department and play a key role in scaling paid media campaigns across a portfolio of high‐growth consumer brands.
you'll be responsible for owning creative strategy, campaign builds, optimization, and reporting, while working closely with creative, creator, brand and analytics teams to ensure performance goals are met.what you'll doplan, develop, and implement comprehensive paid media strategies exclusively focused on paid search to increase brand visibility and drive new user acquisition and leads via paid media campaigns.conduct thorough brand and website audits to understand our clients' key value propositions, core products, and brand aesthetics, and identify opportunities to market them effectively.maintain obsessive focus on paid search advertising, bid systems, and market dynamics to convert customers at the lowest possible cost for the brand.develop innovative paid search strategies that blend traditional search, youtube, and emerging ai search.conduct competitive research to ensure success in the ad space and new acquisition audience targeting.manage 6–10 paid media accounts (including google, youtube, bing, and emerging ai platforms such as koah and kontext) on behalf of darkroom clients, with aggregate monthly spends ranging between $20,000–$3million.utilize platform ad managers, third‐party reporting tools, and ai to develop insights and action items intended to increase our clients' revenues month‐over‐month and solve for attribution.master key kpis such as cpa, cac, iroas, ncac, mer, amer, ctr, and cpm.understand industry‐wide benchmarks throughout all steps in the e‐commerce marketing funnel.implement real‐time, proactive, and reactionary ad‐buying decisions across multiple platforms in response to up‐or‐down trends happening on ad platforms.preemptively develop quarterly strategies for clientele based on perceived success metrics, ad spends, yoy performance metrics, and projections.deep‐dive into competitor research, industry knowledge, and brand identity to manage client expectations and continually brainstorm new marketing initiatives, creative assets, copy, and review results.understand full‐funnel marketing strategies to ensure new customer acquisition is healthy within the broader e‐commerce equation.
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