Lead channel marketing strategy
this role oversees the development of innovative channel marketing strategies to drive customer engagement, lead generation, and sales enablement.
the ideal candidate will have a strong balance of creative thinking, process optimization, and execution. Proven experience managing cross-functional marketing programs end-to-end is highly valued.
key responsibilities:
* develop and continuously improve channel marketing strategies to drive customer engagement, lead generation, and sales enablement.
* align and manage traditional and virtual tradeshow strategies in collaboration with regional teams.
* plan and execute annual customer events, overseeing budgets, timelines, and success metrics. Support smaller regional events.
* define kpis and track performance of marketing efforts. Conduct roi analysis and share insights with leadership.
requirements:
* 5+ years in event planning/logistics, including strategy, planning, and execution (tradeshows required).
* 3+ years in channel marketing strategy or execution.
* 2+ years of crm experience (e.g., microsoft dynamics or salesforce).
* language: fluent or good knowledge of english required.