Position SummaryResponsible to support of the Marketing Director to implement the various marketing strategies and communication efforts to either external and internal customers.
The position partners with the Media buying and creative agency to produce the advertising and promotion support materials to the stores.
Communicates and coordinates the development of the various marketing initiatives with his peers throughout the organization, to a tactical level to increase the conversion rates between awareness to consideration, to purchase and to loyalty, and to increase the size of our core target groups and attract them to the stores.Position Responsibilities:• To support the Marketing Director to implement the various marketing strategies and communication efforts to either external and internal customers to a tactical level• Partner with the Creative agency to oversee the production of new and impactful creative advertising to position AutoZone as the number one option for every automotive need• Partner with the Media buying agency to ensure that all branding and promotional communication is consistent and well executed in the yearly media plan• To comission market research and to interpret results to make strong business sugestions and support the Marketing decision making process• To support the Marketing Director to make an efficient use of the budget resources by partnerting with the finance controller group• To oversee the production of all proprietary advertising POS materials (WS, DS, store circulars primarily) with the creative groupPosition Requirements:• Level of Formal Education:A Bachelor's degree (BA, BS) or equivalent.
• Area of Study:Marketing, Business, Engineering• Years of Experience:Five to seven years.
• Type of Experience:Experience in Automotive industry or FMCG a plus.
Strong Media background
📌 Manager,Marketing
🏢 AutoZone
📍 Monterrey