Our client is an established igaming operator seeking an experienced head of marketing to lead and execute the marketing strategy for the mexican market.
this is a senior leadership role focused on driving customer acquisition, brand growth, retention, and market expansion across sportsbook and casino products.the successful candidate will have a strong understanding of the mexican betting landscape, customer behaviour, local acquisition channels, and the competitive dynamics of the regulated and grey-market environment.key responsibilitiesdevelop and execute the overall marketing strategy for the mexican market, aligned with business growth objectives.lead all customer acquisition and brand-building initiatives across sportsbook and casino products.manage performance-driven marketing campaigns across multiple channels, including:affiliate marketing, paid media, seo, crm, influencer marketing, partnerships & sponsorships.drive player acquisition, activation, retention, and reactivation strategies.develop market-specific campaigns tailored to mexican customer preferences, sporting events, cultural trends, and seasonal opportunities.analyse customer behaviour, campaign performance, competitor activity, and market developments to identify growth opportunities.manage marketing budgets and ensure efficient allocation of resources to maximise roi and player value.ensure all marketing activities comply with applicable regulations and company policies.requirmentsproven experience leading b2c marketing operations in mexico within sportsbook, online casino, or igaming environments.previous experience as head of marketing, marketing director, country marketing manager, or senior growth marketing leader.strong understanding of the mexican betting and gaming market.demonstrated success managing customer acquisition and retention campaigns in mexico.experience managing substantial marketing budgets and performance metrics.strong analytical skills with a data-driven approach to decision-making.proven leadership experience managing multidisciplinary marketing teams.excellent stakeholder management and communication skills.languagesspanish – fluentenglish – professional working proficiencythis is an excellent opportunity for a commercially minded marketing leader to take ownership of one of the most important growth markets in latam and play a key role in shaping the future success of a leading igaming operator.