Product manager onco assists in designing, implementing and evaluating the marketing activities of assigned products within a given product line including distribution channel solutions (may include digital, social media, inside sales). Assists in review of marketing programs and helps implement changes. Assists in analysis of market data to identify key segment drivers. Works in conjunction with promotional and direct-to-consumer teams.
typical accountabilities:
* designs, implements and evaluates marketing activities of assigned brand, which may include distribution channel solutions.
* reviews marketing programs and implements program changes.
* works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats.
* liaises with internal departments and external agencies to ensure full communication and success of marketing plans
* contributes to creativity of product packaging, presentation and promotional activities
education, qualifications, skills and experience:
* essential: bachelor's degree; experience managing complex projects
* desirable: cancer and lung cancer expertise; experience in public access and public market; expertise in government affairs (lung ambition alliance); mba in relevant field; experience in consumer and/or managed markets promotions and/or strategy role; experience in insight/market research; sales and/or sales leadership experience; experience in emerging or dfl role; understanding of the development and commercialization of pharmaceutical products in the us; understanding of the us healthcare environment