Context/scope: north and south america region (america unit)
general mission:
* bring customer insights within our commercial approach
* champion the translation of customer needs and inputs into tangible actions and proposals
* activate tools and processes such as crm, launching plan, sales campaign, cap, development plan, and sales funnel to understand customer purchasing trends
* leverage expertise in customer interactions to build effective commercial strategies
* build strong collaborations with the subsidiary manager, product development manager, marketing, global communications & commercial excellence for full alignment and awareness of actions/projects
activities:
* responsible for:
o supporting the development of sales campaigns using customer insights from crm
o planning and supporting the rollout of sales campaigns coordinated by the subsidiary manager
o guiding new variety launches based on customer segmentation aligned with the product development plan
o defining and deploying the yearly cap to promote the regional product range
o implementing and following up on cap actions according to guidelines
o maintaining website content, managing social media and web marketing actions, including crm marketing campaign management (preparing, designing, analyzing campaigns, driving sales teams, ensuring data quality)
o coordinating and participating in major commercial events within the americas
o managing and monitoring the communications budget
1. contributes to:
* monitoring market trends and benchmarking competitors to enhance business decisions; sharing insights and recommendations
* ensuring proper customer database segmentation within crm based on limagrain vegetable seeds customer segmentation
* integrating customer segmentation into sales campaigns
* sharing best practices related to customer insights with other limagrain business units
* collaborating with the global communications team
* supporting effective deployment of internal and external communications under the guidance of the global communications department
* supporting actions to improve customer experience and increase the net promoter score
* monitoring customer satisfaction through measurable service and commitment rates
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