*summary*:
expert in translating experience designs into scalable, personalized, and automated journeys using salesforce marketing cloud and personalization tools. This role bridges strategy and execution, enabling real-time, compliant hcp engagement
*about the role*:
*#li-hybrid*
*location*: mexico city
*key responsibilities*:
- serve as the principal technical specialist for salesforce marketing cloud and marketing cloud personalization within the marketing automation lab.
- convert cx journey designs into scalable, automated salesforce marketing cloud multi/cross channel journeys.
- create solution design document, also known as campaign blueprints, detailing the campaign requirements for stakeholders.
- create and enhance reusable journey templates, personalization elements, and campaign assets to improve operational efficiency.
- depth and breadth of experience developing segmentation rules that achieve business goals, including designing campaigns for converting anonymous to identified customers, nurturing leads, improving engagement, reducing churn, promoting the next best action, and maximizing lifetime value
- carry out performance analysis and record the requirements for use case optimization.
- collaborate with legal, regulatory, and privacy departments to ensure adherence to pharmaceutical marketing and data handling regulations.
- deliver training and create manuals for customer experience (cx) planners and marketing strategists to broaden knowledge and self-service abilities.
*essential requirements*:
- 2+ years of experience with marketing cloud personalization (interaction studio) and/or real-time personalization tools.
- proficient in ampscript, sql, json, and dynamic content scripting.
- solid understanding of salesforce data cloud/cdp, event-based triggers, and data extensions.
- strong collaboration and communication skills; able to interface with cross-functional teams (data science, martech, compliance, and brand teams).
- background in healthcare or regulated industries preferred.
- familiarity with consent and preference management practices
- experience in foreign market
- professional english proficiency
*technical skills*:
- salesforce marketing cloud consultant
- salesforce marketing cloud developer
- salesforce personalization accredited professional
*commitment to inclusion*
novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
division
us
business unit
innovative medicines
location
mexico
site
insurgentes
company / legal entity
mx06 (fcrs = mx006) novartis farmacéutica s.a. de c.v.
alternative location 1
dublin (nocc), ireland
alternative location 2
hyderabad (office), india
functional area
bd&l & strategic planning
job type
full time
employment type
regular
shift work
no
*accessibility and accommodation*:
novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.