Job title: a leading fmcg company is seeking a senior commercial leader to define strategy, strengthen route-to-market and drive growth across all categories and channels.key responsibilities:define and execute the commercial strategy and route-to-market model.set annual commercial objectives and ensure alignment with growth plans.lead a customer-centric sales organization ensuring operational excellence.drive profitability, brand growth and market penetration.build relationships with key accounts and partners.implement commercial best practices to ensure portfolio performance.lead and develop large commercial teams.provide financial insights through data-driven decision-making.candidate profile:bachelor's degree required.10+ years of senior commercial experience in fmcg.proven success leading multiple sales channels.strong analytical thinking skills.exceptional leadership capabilities.