Group marketing director – entertainment industry (mexico + global operations)
we are seeking a visionary and results-driven group marketing director to lead the marketing strategy for our three brands across mexico and international franchise locations. Reporting directly to the ceo, this executive role is critical in driving global brand positioning, enhancing customer engagement, and ensuring cohesive, high-impact marketing across all markets.
as a member of the executive leadership team, you will shape and execute a world-class marketing strategy that combines innovation, data-driven performance, and storytelling—amplifying the impact of our brands in the entertainment industry.
key responsibilities
strategic leadership & brand vision
* define and lead the group-wide marketing strategy across all brands and markets.
* drive alignment between business priorities and marketing initiatives, ensuring consistency in brand message and experience globally.
* guide the evolution of our brand architecture, ensuring relevance, differentiation, and emotional connection across diverse audiences.
integrated marketing execution
* lead the development and deployment of integrated marketing campaigns that combine performance marketing, traditional channels, and digital innovation.
* ensure campaigns are customer-centric, creative, and grounded in data.
performance marketing & e-commerce
* oversee the group's digital growth strategy, including sem, paid media, crm, content, seo, and e-commerce performance.
* optimize digital funnels to drive acquisition, conversion, loyalty, and roi.
traditional marketing & media strategy
* lead the execution of high-impact offline marketing campaigns across tv, radio, print, and out-of-home.
* champion creative excellence and media innovation that elevate the brands' visibility and emotional appeal.
franchise & international collaboration
* partner with global franchise teams to ensure alignment and adaptation of brand strategy to local contexts.
* provide leadership and oversight for international marketing execution, ensuring consistency with group guidelines.
executive stakeholder engagement
* collaborate closely with the ceo and executive team on growth initiatives, positioning strategies, and key launches.
* act as the marketing voice in business decisions, bringing insights that shape group-wide innovation.
team leadership & talent development
* lead and inspire a high-performance marketing team, fostering creativity, accountability, and continuous growth.
* cultivate a culture of excellence, experimentation, and collaboration.
analytics, roi & optimization
* establish strong marketing analytics capabilities to measure, report, and optimize performance across channels and regions.
* ensure marketing investments are accountable, efficient, and strategically aligned.
compensation & benefits
* monthly gross salary: $250,000 mxn
* executive benefits package including premium insurance, company vehicle, and performance incentives.
* opportunity to lead brand transformation in a fast-paced, purpose-driven organization with global ambition.
note: candidates whose salary expectations exceed this package may not be considered.
qualifications
* minimum 10 years in a senior marketing leadership role, with proven experience in both digital and traditional marketing.
* expertise in brand strategy, positioning, and integrated campaign execution—global brand experience highly desirable.
* experience leading marketing across multi-brand environments and franchise networks.
* fluency in english, with a strong track record in global communication and reporting.
* demonstrated leadership in building and managing high-performance teams.
* experience in entertainment, hospitality, retail, or lifestyle sectors preferred.
* proven ability to operate at executive level and influence strategic decisions.
this role is reserved for exceptional marketing leaders with global mindset, creativity, and business acumen. If you're ready to shape the future of entertainment marketing at a group level, we want to hear from you.