Digital strategy & experience manager
are you passionate about the chance to bring your experience to a world-class company that is market-leading or both content and technology if yes were looking for you.
about the role
in this opportunity as a digital strategy & experience manager you will
* strategy and planning
o define a digital gtm plan for transactional skus in legal risk and tax: channel mix investment priorities experimentation roadmap and capacity planning.
o translate business goals into clear kpis dashboards and okrs; communicate progress and insights to corporate leadership and crossfunctional stakeholders.
* funnel ownership and optimization
o own key journeys (pricing trials checkout renewal save/cancel) and drive continuous testing (a/b/n mvt holdouts) to improve activation conversion and timetovalue.
o partner with marketing on lifecycle marketing and triggered programs (email inproduct chat) to progress prospects/customers through the funnel; reduce friction and abandonment.
* sales alignment and gtm operations
o stand up productqualified lead (pql) and salesassist frameworks to route highintent accounts to sales with clear slas; refine lead/account scoring.
o partner with sales to codify digital assist motions playbooks and handoffs; ensure omnichannel consistency across website marketplaces/partners and sales.
* personalization data and measurement
o advance firstparty data strategy and consent management; use analytics/cdp to drive segmentation and realtime personalization across web and inapp experiences.
o build performance scorecards (traffic quality trial starts/activations freetopaid aov churn nrr) and run cohort/flow analyses to identify growth levers.
* pricing packaging and offers
o collaborate with commercial excellence product finance and marketing on pricing/packaging experiments promotions and localized offers aligned to selfserve commerce and entitlement models.
* governance and ways of working
o facilitate agile rituals quarterly planning and postmortems with digital product technology marketing and channel partners.
o ensure adherence to brand legal security and privacy standards (e.g. Gdpr/ccpa/cpra) and support tr risk and compliance processes.
key performance indicators (examples)
* digitalsourced and assisted revenue/pipeline for transactional products
* trial start activation and freetopaid conversion rates; timetovalue
* checkout completion rate aov and refund/chargeback rates
* adoption of key features; renewal rate; save/cancel recovery rate; nrr/grr
* volume/quality of pqls and salesassist conversions; speedtolead and sla adherence
* cac and payback for digital channels; experiment velocity and win rate
* site/inapp performance and accessibility
about you
youre a fit for the role of digital strategy & experience manager if your background includes:
* 69 years in saas/b2b digital growth ecommerce/digital sales or productled growth; proven impact on conversion activation retention and revenue.
* handson expertise with:
o web/app analytics and experimentation (e.g. Ga4 amplitude/mixpanel optimizely/vwo).
o marketing automation and crm (e.g. Marketo/hubspot salesforce)
o cdp/personalization and audience management (e.g. Segment reverse etl).
o selfserve commerce flows (pricing pages trials checkout billing/entitlements).
* strong quantitative skills: funnel math cohort analysis cac/ltv payback forecasting.
* excellent communication and stakeholder management; able to influence without direct authority and align executive and field stakeholders.
* comfortable operating as a highaccountability individual contributor; leads through collaboration clarity and data.
* nice to have: experience in information services legal/tax fintech or adjacent domains; marketplace experience (e.g. cloud marketplaces).
education
* ba/bs in marketing business analytics or related field required; mba preferred.
#li-dd3
whats in it for you
* hybrid work model: weve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
* flexibility & work-life balance: flex my way is a set of supportive workplace policies designed to help manage personal and professional responsibilities whether caring for family giving back to the community or finding time to refresh and reset. This builds upon our flexible work arrangements including work from anywhere for up to 8 weeks per year empowering employees to achieve a better work-life balance.
* career development and growth: by fostering a culture of continuous learning and skill development we prepare our talent to tackle tomorrows challenges and deliver real-world solutions. Our grow my way programming and skills-first approach ensures you have the tools and knowledge to grow lead and thrive in an ai-enabled future.
* industry competitive benefits: we offer comprehensive benefit plans to include flexible vacation two company-wide mental health days off access to the headspace app retirement savings tuition reimbursement employee incentive programs and resources for mental physical and financial wellbeing.
* culture: globally recognized award-winning reputation for inclusion and belonging flexibility work-life balance and more. We live by our values: obsess over our customers compete to win challenge (y)our thinking act fast / learn fast and stronger together.
* social impact: make an impact in your community with our social impact institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and environmental social and governance (esg) initiatives.
* making a real-world impact: we are one of the few companies globally that helps its customers pursue justice truth and transparency. Together with the professionals and institutions we serve we help uphold the rule of law turn the wheels of commerce catch bad actors report the facts and provide trusted unbiased information to people all over the world.
about us
thomson reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal tax accounting compliance government and media. Our products combine highly specialized software and insights to empower professionals with the data intelligence and solutions needed to make informed decisions and to help institutions in their pursuit of justice truth and transparency. Reuters part of thomson reuters is a world leading provider of trusted journalism and news.
as a global business we rely on the unique backgrounds perspectives and experiences of all employees to deliver on our business goals. To ensure we can do that we seek talented qualified employees in all our operations around the world regardless of race color sex/gender including pregnancy gender identity and expression national origin religion sexual orientation disability age marital status citizen status veteran status or any other protected classification under applicable law. Thomson reuters is proud to be an equal employment opportunity employer providing a drug-free workplace.
we also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here .
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required experience:
manager