Marketing manager job description
our company seeks a seasoned marketing manager to lead our marketing efforts and drive business growth. This is a key leadership role that requires a proven track record of success in developing and executing strategic marketing plans, managing high-output teams, and optimizing lead generation.
key responsibilities:
* lead the marketing department, including recruitment, training, and performance evaluation; establish key performance indicators (kpis) to measure campaign effectiveness.
* develop and execute strategic marketing plans aligned with company objectives, increasing brand visibility in b2b and distribution markets.
* manage digital marketing initiatives (ppc, social media, advertising) that boosted qualified leads by [x]% year-over-year.
* oversaw website development and optimization, achieving best-in-class user experience benchmarks.
* directed creation of sales collateral, digital tools, and training materials, ensuring consistent branding and messaging.
* coordinated trade shows and industry events, enhancing brand positioning and securing strategic partnerships.
* managed customer relationship management (crm) and marketing automation via hubspot, improving lead nurturing workflows and reporting accuracy.
required skills & qualifications:
* brand strategy & positioning
* digital marketing & social media strategy
* b2b marketing & demand generation
* crm & marketing automation (hubspot, salesforce)
* event & trade show management
* budget planning & roi analysis
* team leadership & talent development
why this role matters:
this position plays a critical role in driving business growth and revenue through effective marketing strategies and tactics. The successful candidate will be a collaborative leader who can inspire and motivate cross-functional teams to achieve exceptional results.