We are looking for a digital marketing coordinator with a strategic, proactive, and results-oriented profile to lead our digital platforms and acquisition campaigns as a true driver of sales, bookings, and business growth.this role is key to the business and will work directly with the marketing, image & experience director, the design coordinator, the webmaster, and the sales manager.important: this position does not require programming.
the focus is 100% on strategy, optimization, analysis, and coordination.main responsibilities1.
websites and digital experience- manage and optimize the websites in coordination with the design coordinator and webmaster.
- lead website redesign and continuous improvement projects, coordinating designers and external vendors.
- ensure websites function properly in terms of speed, security, mobile optimization, and integrations.
- optimize user experience (ux) and conversion flows (leads, bookings, and sales).
- implement and manage digital analytics tools such as google analytics, search console, and tag manager.2.
seo – organic positioning- define and implement on-page and off-page seo strategies.
- optimize content, site structure, keywords, and technical aspects in coordination with the webmaster.
- monitor search rankings, organic traffic, and optimization opportunities.
- coordinate content creation and optimization focused on organic search performance.3.
sem – digital advertising- plan, execute, and optimize google ads and other paid advertising campaigns.
- define budgets, audiences, keywords, and messaging aligned with commercial goals.
- monitor key kpis such as cpa, roas, and conversions, proposing continuous improvements.
- run campaigns by season and offer type, including:- christmas- new year- valentine's day- special retreats- hotel promotions- experiences- gift cards4.
email marketing and automation- design strategies to grow, manage, and segment the crm database.
- execute promotional, informational, and automated email marketing campaigns.
- implement automated flows such as:- welcome sequences- nurturing campaigns- remarketing- post-stay communication- analyze metrics such as open rates, ctr, conversions, and sales to optimize performance.5.
additional responsibilities- support the digital content strategy alongside social media and branding teams.
- provide digital support for launches, promotions, and special campaigns.
- ensure brand consistency across all digital channels.
- stay updated on digital marketing trends and tools.
- collaborate with sales, reservations, and operations teams to align commercial objectives.initial priorities for the rolewithin the first few months, the coordinator is expected to:- lead the website redesign and optimization strategy, focusing on ux, seo, performance, and conversion.
- conduct competitive analysis and benchmarking (local and international) within tourism, wellness, and lifestyle industries.
- define improvements in conversion flows, landing pages, and calls-to-action to increase bookings and lead quality.
- design and execute a crm database growth strategy, including segmentation and audience insights.
- develop a comprehensive sem strategy, managing budgets, campaigns, a/b testing, and continuous optimization based on data.we are looking for someone who has already led similar projects and can bring a clear vision, structure, and modern digital marketing best practices.ideal candidate profileeducation- bachelor's degree in digital marketing, marketing, digital design, or a related fieldexperience- 5+ years of experience in digital marketing- proven experience with websites, seo, sem, and email marketing- experience coordinating website redesign or optimization projects (no programming required)technical knowledge- cms platforms (wordpress or similar)- google analytics, google ads, search console, tag manager- seo tools (semrush, ahrefs, screaming frog, or similar)- email marketing platforms (mailchimp, klaviyo, hubspot, or similar)- ux/ui and conversion optimization principles- basic knowledge of adobe illustrator and photoshopkey skills- strategic thinking and results-driven mindset- high level of proactivity and ownership- strong analytical and data-driven decision-making skills- organization and ability to manage multiple projects- clear communication and collaborative teamwork- advanced english (reading, writing, and speaking)preferred (not required)- experience in tourism, hospitality, wellness, or lifestyle brands- experience working with international markets- living in puerto vallarta or bahía de banderas, or willing to relocate