Generation and planning of the advertising & events for mopar mexico with the most efficiently media plan for the different portfolios.
mailing and communication for service retention strategy
- strategic: 30%
- 10% identify the different portfolio's needs.
- 10% define the segments to be focus on
- 10% plan the seasonal communication and promotion for the different kind of portfolios.
operational: 40%
- 10% generate the media plan for the year.
- 5% generate the art and design for the on/off advertising and branding.
- 10% events implementation.
off road and performance events and exhibitions.
- 10% mopar fleet control and accessorization.
loan of vehicles to journalists and influencers
resource management: 30%
- 10% generate pos for the agencies (media & advertising): starcom, t&base and publicis
- 5% web services and maintenance: exagono
- 5% accessories for new launches and mopar fleet: mopar mexico
- 10% labor, maintenance, preparation and shipment for mopar vehicles: movitec
*requirements*:
*experience*:
- 8 years of minimum experience preferably in the automotive industry
- 5 years of mínimal experience on similar position
- bachelor's degree in marketing
- desirable master´s degree
- demonstrable experience in a marketing area, advertising or digital
- demonstrable experience managing teams.
- professional leadership