*marketing manager ‘s mission is to drive sales and marketing development of the business line.*
- develop the promotional brand and communication strategy,
- direct the price positioning of the product range for the mexican market
- lead the marketing team to manage the product segments and drive a high level of competence
through the organization for both technical knowledge and marketplace knowledge
- act as a key liaison between the north american customer center and the product company.
*duties and responsibilities*:
- develop and follow up annual marketing plan in conjunction with sales to achieve company business objective.
- identify new segment and market opportunities to cultivate customers for rapid organic growth. - be responsible for the operation management of the marketing team, by providing strong leadership, strategy setting, and budget planning, monitoring, controlling, and reporting.
- be responsible for improvement of work quality & team efficiency, process optimization, and asset management if applicable.
- master market requirements for current and future products by conducting market research supported by on-going visits to buying customers and potential customers.
- oversee or lead new product launch, marketing activities, campaigns, headquarter event, road shows, customer training seminars etc.
- manage the technical competence development of salespersons.
- manage sales support activities, like customer visits, technical support, project coordination / project management and other related activities.
- be responsible for people management and development within marketing team, including organization planning, hiring decisions, training and coaching, performance management.
- be the main interface with divisional product company regarding topics of new product, quality, technology, new customer requirements.
- be responsible for local communications and branding strategy adhering to brand guidelines and global strategy.
- possess very good presentations skills to promote product and brand within the organization and with customers.
- nom certification, doing all process to get certifications for all electric tools desoutter & cp
*skills / knowledge / experience*
- bachelor degree or above
- major in marketing is preferred
- at least 10 years marketing relevant experiences
- good verbal and written engilish skills
- creative & initiative
- excellent software skills: ppt, excel,
- good team work sprit and stong commincation skill is required
*desoutter industrial tools*
founded in 1914 and headquartered in france, desoutter industrial tools is a global leader in electric and pneumatic assembly tools serving a wide range of assembly and manufacturing operations, including aerospace, automotive, light and heavy vehicles, off-road, general industry.
With over 1,200 employees worldwide, we have opportunities across many functions, designed to develop your skills in a wide range of roles and enhance your career.