Job description
key responsibilities
digital & performance marketing
* lead the planning and execution of local and global digital acquisition campaigns to support commercial targets.
* oversee the performance marketing agency in managing day-to-day activities (sem,seo, crm, paid social, metasearch, display).
* manage and optimize the hotel website and booking platforms
* collaborate with internal stakeholders’ teams to develop and execute retention and email marketing strategies, including database segmentation and automation.
* monitor and analyze digital performance across channels, providing regular reports and actionable insights.
* identify and implement cross-channel optimization to improve roi, reach, and conversion rates.
* ensure implementation of best practices across all digital platforms (paid media, website, crm, email).
content
* ensure consistency in visual identity and messaging across all content and communication channels.
* work closely with f&b, rooms, and events teams to align marketing with on-property experience and business goals.
collaboration & project management
* partner with internal stakeholders and external agencies to deliver effective digital, creative, and campaign assets.
* manage the local marketing budget, ensuring efficiency and strong return on investment.
* maintain and update digital marketing materials, content databases, and media libraries.
qualifications
* 5+ years’ experience in digital marketing, ideally within the hospitality, travel, or lifestyle sector.
* strong expertise in google ads, meta ads, seo, crm platforms
* solid knowledge of performance marketing, including ppc, paid social, email marketing, affiliates, and conversion optimization.
* experience in working with and managing agencies and creative partners.
* skilled in data analysis and reporting tools like google analytics and search console.
* excellent communication, project management, and time management skills.
* fluent in english and spanish.
* creative, collaborative, and comfortable working in a fast-paced environment with multiple priorities.
additional information
ivan.ramireztlapapal@ennismore.com
pedro.pech@ennismore.com