Sr innovation director
the sr innovation director is responsible for identifying, designing and delivering strategies that drive future growth. Leveraging insights from various sources, they develop the innovation pipeline to create breakthrough products, services and business models.
innovation strategy & pipeline
* define a long-term innovation roadmap: align with overall business objectives and priorities.
* create a sustainable innovation pipeline: a mix of short-, mid- and long-term projects that fuel sustainable growth.
* identify future growth opportunities: white spaces and opportunities beyond current product lines.
growth strategies
* translate consumer insights into business opportunities: using consumer, shopper and cultural insights.
* elevate innovations rooted in human needs: ensure real human needs and market trends are considered.
* foster a future-proof business portfolio: anticipating behaviors, lifestyles and sustainability demands.
portfolio development & expansion
* shape innovation platforms: expand brand reach into new segments, channels or categories.
* balance incremental & breakthrough innovation: line extensions, reformulations and transformational ideas.
* partner with commercial teams: ensuring innovations contribute to long-term category leadership.
cross-functional leadership & collaboration
* lead cross-functional collaboration: r&d, supply chain, finance, sales and marketing teams.
* oversight of stage-gate process: rigor, speed and scalability.
* bridge creativity & execution: ideas and feasibility, profitability and speed-to-market.
commercial impact & roi
* develop business cases: align with p&l, pricing and channel strategies.
* collaborate with finance & sales: size opportunities and ensure strong launch roi.
* drive post-launch evaluation: continuous improvement of the innovation process.
external focus & partnerships
* monitor competitor activity: category innovation, technology trends and startup ecosystems.
* establish strategic partnerships: external agencies, startups, suppliers and research partners.
* advocate sustainability: digital and future-forward consumer trends.