In-House SEO SpecialistONLY ENGLISH RESUMES WILL BE CONSIDERED.Location: Remote Department: Marketing / Growth Reports To: Head of Marketing / CMOAs our In-House SEO Specialist, you’ll drive organic growth and discovery across our website, blog, and campaigns — ensuring Sterling Forever is seen by the right audience at the right time. You’ll work at the intersection of fashion, content, and data, optimizing copy, product pages, landing pages, and campaigns while collaborating closely with creative, marketing, and ecommerce teams.If you love making a brand more discoverable while maintaining its style and personality, this is your role.What You’ll DoSEO & Content Strategy- Own Sterling Forever’s SEO strategy to grow organic traffic, brand awareness, and ecommerce revenue.- Conduct keyword research and competitor audits to uncover creative opportunities for product pages, gift guides, blogs, and landing pages.- Optimize copy and content while keeping the brand’s voice stylish, approachable, and aspirational.- Collaborate with creative and copy teams to ensure SEO efforts amplify the fashion-forward storytelling behind each collection.Technical SEO- Monitor website health and performance using Google Search Console, Ahrefs, SEMrush, and other tools.- Identify and fix technical SEO issues: crawl errors, site speed, redirects, indexing, and structured data.- Partner with developers on site architecture, internal linking, and product schema to ensure search performance supports both growth and UX.Creative Collaboration- Work closely with marketing, creative, and ecommerce teams to ensure SEO is baked into product launches, campaigns, and seasonal collections.- Provide insights on trends and audience search behavior to influence content planning, blog topics, and collection storytelling.Analytics & Reporting- Track KPIs: organic traffic, keyword rankings, conversion rate, and search-driven revenue.- Conduct A/B tests and analyze results to refine content strategy and SEO tactics.- Provide actionable insights to marketing leadership to align SEO with broader brand growth goals.What You’ll Bring- 5+ years SEO experience, ideally in fashion, beauty, jewelry, or lifestyle DTC brands.- Strong understanding of on-page, technical, and off-page SEO best practices.- Experience with tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, or similar.- Data-driven mindset with a creative lens to maintain brand tone in SEO efforts.- Excellent communicator who can collaborate across creative, marketing, and ecommerce teams.- Passion for fashion, trends, and making a brand discoverable online.Bonus Points- Experience with Shopify or Shopify Plus.- Familiarity with structured data, site migrations, and technical SEO audits.- Some HTML/CSS knowledge to implement on-page optimizations.- Experience building creative, fashion-forward content strategies that drive organic traffic.Success Looks Like- Sterling Forever is consistently discoverable by trend-conscious shoppers in search.- Product pages, blogs, and landing pages rank for relevant, high-intent keywords while reflecting the brand’s voice and style.- Technical SEO is seamless, keeping the site fast, healthy, and user-friendly.- Measurable growth in organic traffic, conversions, and repeat customer engagement.Job Type: Full-timePay: From $37,000.00 per month
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