Position titlesr associate brand manager / brand manager jr. / assistant brand manager / gerente de marcalocationguadalajara, providencia officelanguagesadvanced englishsummarythe sr. Abm will develop and implement comprehensive marketing strategies to achieve brand and business objectives.responsibilitiesplanning: collaborate in aop (annual brand plan) planning, alignment and kpi’s setting.brand building: conduct brand performance, market trends and consumer research analysis to uncover insights for brand positioning development.strengthen portfolio: guide innovation and ensure alignment with brand strategy, guide and execute obppc, identify and capitalize distribution opportunities and lead portfolio rationalization.rgm capabilities: collaboration with key commercial partners to determine brand pricing/promo decisions; ensuring price strategy accomplishment at channel and portfolio level.brand communication: collaborate in annual communication planning (media, creative, pos, pr), alignment and kpi´s setting. Execute and monitor strategies.team development: develop associates, coordinators and trainees reporting to him/her.hard skillsmarketing mix managementfinancial kpis (p&l & knowledge of rgm platforms)market analysisbrand strategyproduct developmentproject managementtools (tableau, power bi, homescan, nielsen, iscam)communication & media (planning + kpi analysis + management + budget)solid analytical skills to sort through data to make well-reasoned conclusions and translate the learnings into business plans/actions on mkt mix.key qualitiesteam leaderstrategic thinkingattention to detailadaptabilityproblem solvingnegotiationcommunication and collaboration with external and internal parties of the companyproactivity and creativity.major duties/responsibilities (by %)5% planning10% brand building25% strengthen portfolio20% rgm capabilities15% team development25% brand communicationeducationbachelor’s degree required (marketing/management, high achievement and quantitative ability primary considerations).experiencemarketing experience: 3+ years (preferred)brand management experience (as abm) +2yworking knowledge of syndicated data (e.g., nielsen).product development experience and successful launchesproject management experience with stage gate processbusiness experience: 4+ years.background in consumer‑packaged goods.experience in cross‑functional disciplines a significant plus.
#j-18808-ljbffr