Job title: ecommerce marketing, manager | samsung electronics mexico
highlights:
* location: miguel hidalgo, cdmx
* type of contract: permanent contract, full time
* work modality: on site
who are we?
samsung electronics has grown into one of the world's leading technology companies, recognized as one of the top 5 global brands. As a global leader in technology, we are transforming the world with the creativity and diversity of our talented people who drive this transformation.
our company's success reflects the determination and talent of our people, aligned with our key corporate values: people, excellence, change, integrity, and co-prosperity. Our mission is to help people achieve the impossible.
we are inspired by what people want to accomplish in their lives and work to create products that empower them in new ways. This drive fuels our innovation.
join us at samsung and find your opportunity to do what you can't.
looking for more? Visit our website or our career page here!
job description
we are looking for a ecommerce marketing, manager
key job responsabilities
* manage marketing activities related to new channels (channel development) and marketplaces to support develop and grow samsung direct-to-consumer business in mexico e-commerce market
* new channels are divided such as:
* "closed channels": sales channels that consumer must log-in to have access to prices and put and purchase order – example: students program, employee programs, b2b2c programs, smb-b2b programs, etc – expected sales portion of 20-25% of all d2c business
* open channels: tiktok shop and new platforms, fintech's etc.
* "market place" channels (example amazon, mercado libre, walmart.com, liverpool, coppel, elektra, etc) – expected sales portion of 25% of all d2c business
* create and develop marketing strategies to ramp-up sales of new channels, open new channels and collaborate with partners (market places, banks, other companies, fintech's, etc) – which channels/partners to focus and bring more sales
* collaborate with partner to communicate samsung products and "closed" offers to their crm/consumer data base. In some channels the communication is very exclusive and cannot use public tools such as google, meta, etc, so, we must collaborate with partners to use their tools to target the consumer.
* plan/design/execute marketing channel strategy for each market place using channel marketing tools as exclusive campaigns, ads, displays, banners, etc according to each channel (amazon, mercado libre, etc)
* collaborate with sales team to have full alignment about product strategy, offers and sales targets to guarantee the execution on each channel/program
* define a campaign/promotional calendar by each channel to support achieving sales targets (some channels will have full autonomy and others need to negotiate with external parts – market place, banks, etc)
* define/execute affiliates strategy and collaboration with external parts (publishers and persons) to support achieve sales targets (define communication strategy/tools, commissions, share best offers and guarantee the execution)
essential requirements
* 8+ years of experience in digital marketing
* e-retail experience
* leadership experience
* english advanced / fluent
why is samsung electronics the place to be?
join a global team: work with a dynamic and diverse team, constantly interacting with different cultures.
tackle big challenges: our history is built on overcoming challenges and striving for excellence. Join us in pushing the boundaries of technology and innovation.
shape the future: collaborate in an open, innovative environment where your ideas come to life, creating products that redefine the future.
make an impact: contribute to groundbreaking technologies that improve lives and support communities worldwide. At samsung, your work truly makes a difference.
benefits:
* comprehensive health and wellness programs
* professional development opportunities
* global networking and collaboration
at samsung, we want you to be yourself! We prioritize fairness and will never request personal information unrelated to the selection process, such as marital status, age, gender, religion, or political opinions.
[for samsung electronics employees only - job requisition number: r114134]