Role's mission
the b2b marketing manager leads demand generation strategy, brand positioning, and
merchant engagement efforts. The primary objective is to attract and convert strategic
merchants, strengthen aplazo's reputation as a key business growth partner, and foster long-
term relationships through multi-channel marketing initiatives. This role acts as a bridge between
sales, partnerships, and brand teams, ensuring a consistent and impactful merchant experience
across all touchpoints.
key responsibilities
- b2b marketing strategy
- design and execute the annual b2b marketing plan aligned with gmv growth and
- acquisition goals.
- develop data-driven strategies to guide resource allocation, channel prioritization, and
- messaging.
- create commercial enablement assets (playbooks, pitch decks, videos, one-pagers)
- based on insights from customer journeys and segmentation.
- demand generation
- manage end-to-end inbound and outbound marketing campaigns (whitepapers, paid
- media, seo, linkedin ads).
- build and optimize lead conversion landing pages and track their performance through
- analytics tools.
- use funnel metrics and attribution models to measure and improve lead quality and
- pipeline conversion rates.
- merchant relations & activation
- co-create onboarding, engagement, and retention strategies with kams/hunters and
- operations teams.
- launch merchant activation programs like jbps.
- manage ongoing merchant communications (newsletters, product updates, new features).
- events & partnerships
- curate, plan, and execute owned events (networkings, panels, product demos).
- coordinate participation in trade shows, industry forums, and partner events.
- ensure strong brand presence and materials for both in-person and digital events.
- b2b brand & pr
- build and scale b2b presence on core channels (linkedin, tiktok, company blog).
- collaborate with pr to position aplazo as a thought leader in the bnpl ecosystem.
- create editorial content such as success stories, interviews, and industry insights.
- tools & analytics
- collaborate with crm and operations teams.
- analyze campaign, event, and channel performance metrics.
- conduct advanced segmentation and database enrichment.
- budget optimization
- support internal stakeholders to accelerate opportunities, activate accounts and support merchants management.
requirements
must have
- experience: in b2b marketing, ideally in fintech, saas, ecommerce, or retail tech.
- years of experience: +12 years
- technical skills: g-suite (or office), crm,
- soft skills: strategic thinking, strong analytical mindset, interpersonal skills, creativity,
and storytelling ability.
- academic background (studies or certifications): degree in marketing, advertising,
communications, data analytics, or related fields.
nice to have
- experience in performance marketing (google ads, meta, linkedin).
- experience with customer marketing and loyalty programs.
languages:
- native spanish.
- advanced english (required for content development and stakeholder communication).