Key role: media communications specialistwe are seeking a highly skilled media communications specialist to develop and execute strategic plans for our brand across multiple media channels.develop an effective media exposure strategy, leveraging traditional media, social networks, and digital channels to reach our target audience.create and manage media mix plans, allocating resources efficiently and monitoring performance to optimize results.lead the creation of engaging media content and campaign briefs, regularly assessing performance data and refining strategies to drive success.maintain a deep understanding of local media trends, identifying opportunities and potential risks to inform our communication approach.requirements:a native mexican with a profound understanding of local media operations is essential for this role.the ideal candidate will have at least 5 years of experience in media planning, familiarity with traditional tvc/ooh advertising, and hands-on experience with meta/google/tiktok platforms.proven expertise in executing successful media campaigns for financial/technology brands, combined with proficiency in data analysis tools, is highly desirable.candidates with an established network within the local media industry will be preferred.