This role leads experiential marketing, channel marketing, and sales enablement at Donaldson Company. It focuses on creating high-quality, differentiated virtual and in-person events, customer interactions, and sales opportunities to drive growth, improve customer experience, increase conversion rates, and retain key accounts.
Role Responsibilities
* Develop and continuously improve experiential and channel marketing strategies to drive customer engagement, lead generation, and sales enablement. Innovate and test new ways to connect with customers.
* Align and manage traditional and virtual tradeshow strategies in collaboration with regional teams.
* Plan and execute annual customer events, overseeing budgets, timelines, and success metrics. Support smaller regional events.
* Define KPIs and track performance of marketing efforts. Conduct ROI analysis and share insights with leadership.
* Collaborate with internal teams and external vendors to ensure effective execution of marketing programs, managing projects and budgets.
* Partner with MSA sales account managers to execute channel marketing strategies that drive account growth and retention.
* Lead initiatives such as co-op advertising, branding, merchandising, rebates, and demand generation.
* Manage the MSA distributor portal, including promotions and analytics.
* Oversee lead management for events and campaigns using MS Dynamics 365, ensuring timely follow-up and reporting.
Travel: Up to 30%, with flexibility in work hours.
Minimum Qualifications:
* 5+ years in event planning/logistics, including strategy, planning, and execution (tradeshows required).
* 3+ years in channel marketing strategy or execution.
* 2+ years of CRM experience (e.g., Microsoft Dynamics or Salesforce).
* 2+ years using Microsoft Office (Excel, PowerPoint, Outlook, Word).
* Language: Fluent or good knowledge of English required.
Preferred Qualifications:
* Bachelor’s degree in Marketing, Communications, or related field.
* Experience working with tradeshow vendors, agencies, and external partners.
* Strong balance of creative thinking, process optimization, and execution.
* Proven track record managing cross-functional marketing programs end-to-end.
* Global marketing experience and cultural collaboration skills.
Soft Skills:
* Proactive and creative mindset
* Strong communication across teams and customers
* Accountable, adaptable, and flexible to shifting priorities