Key trade marketing role
this role involves developing and implementing marketing strategies to identify effective distribution channels. The ideal candidate will lead the trade marketing strategy and projects within a specific market, working closely with the sales team.
the successful candidate will be responsible for creating the right plans according to the brand and product strategy, executing in-store strategy considering all relevant touchpoints, analyzing sell-out kpis and elaborating an action plan to mitigate opportunities and maximize results.
responsibilities:
* support the sales team to accelerate sell-out in digital and physical pos by creating plans aligned with brand and product strategy.
* execute in-store strategy (digital and physical) considering all relevant touchpoints to increase conversion.
* analyze sell-out kpis (sell-out, floor-share, hotspots, market share, etc.) and elaborate an action plan to mitigate opportunities and maximize results.
* support clients' marketing strategies and product promotion campaigns.
* lead/ manage trade marketing assistant and training assistant.
* define routes for visits, goals, and kpis for the promoters team aiming the best roi for the company.
* assist clients in determining and elevating brand positioning, providing marketing assets to all channels and vendors: pop materials, displays, digital assets for ecommerce, etc.
* design and implement an integrated promotional calendar with key trade partners in partnership with the sales team.
* plan and execute the training platform of the brand for retail salespeople and promoters.
* work closely with various internal (sales/brand/product/global team, etc.) and external (trade partners, agencies) stakeholders leading the shopper marketing implementation.
* administrate and control revenue generation local budget to maximize return of investment.
requirements:
* fluent in spanish and english.
* bachelor's degree in marketing or related field.
* travel availability throughout the territory.
* at least 3 years of marketing/trade marketing experience.
* commercial/trade marketing/shopper marketing expertise: knowledge of retail and point of sales environment and shopper understanding.
* strategic thinking, project management and highly organized.
* leadership skills are a must.
* good knowledge in powerpoint, excel, and google applications.
* ability to actively lead & drive teamwork.
* self-organized and able to work under pressure with deadlines.
* passionate, motivated, and creative attitude.
* results and data-driven.
* excellent oral, interpersonal, and written communications skills including experience developing and delivering effective presentations.
* people management experience.