Job description
the marketing manager will lead and execute the hotel’s marketing strategy in line with sls hotels and ennismore brand standards, driving brand visibility, attracting high-end clientele, and strengthening the hotel’s reputation as a luxury destination.
key responsibilities
* develop, implement, and oversee comprehensive marketing strategies across all hotel business lines (rooms, f&b, spa, events).
* ensure all communications, campaigns, and materials meet ennismore luxury brand standards.
* analyze market trends, competition, and guest behavior to identify growth and positioning opportunities.
* manage digital marketing, social media, pr, and strategic partnerships to maximize hotel visibility in domestic and international markets.
* oversee the marketing budget, optimizing investment to achieve the highest roi.
* lead and develop the marketing team, ensuring alignment with goals and brand standards.
* collaborate with sales, events, and operations teams to ensure a consistent luxury guest experience across all touchpoints.
* track and report marketing kpis and campaign roi to hotel leadership.
qualifications
* bachelor’s degree in marketing, business administration, communications, or related field (master’s degree preferred).
* minimum 5 years of marketing experience within luxury hotels, resorts, or lifestyle brands.
* proven track record in developing and executing successful luxury marketing strategies across digital and traditional platforms.
* strong understanding of brand management, crm, digital marketing, social media, and revenue‑driven marketing initiatives.
* experience managing international campaigns and working with global luxury audiences.
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