The nameplate manager drives all commercial and product actions related to a nameplate(s). He/she manages current and future vehicles in defining and optimizing: product content, msrp, pricing, volume, marketing strategies, sales, profitability, product communications and key messaging, incentives and product lifecycle strategies.
Strategic: 40%
develops the product vision, positioning, volume forecast, share, mix, pricing, incentives for new product approvals
defines pricing actions, showroom walks, price positioning, pricing ladders, pricing tasks
conducts analysis of demographics, cross-shop, inflow, outflow, top vehicles considered, “we have/they have”, purchasing reason/rejection
creates the marketing brief to support advertising campaigns (message, target, feature, claims)
develops the what’s new plan for the incoming new model year featuring new equipment, pricing, standalone options and mix.
Evaluates portfolio and product complexity to ensure its adequacy according to market dynamics.
Operational: 60%
conducts the monthly nameplate review
creates and maintains nameplates price bulletins
develop communications to the dealer network
review all product touch points of contact for accuracy: train-the-trainer, catalogs, specs, websites
products “walk-around” and interviews with media
maintains the brand product playbook
look along with the fleet group opportunities for fleet sales and provide support
follow up with supply chain and sales group: stock levels, production, ordering/allocation and logistics
experience:
bachelor’s degree in business, marketing or engineering
8years of professional experience
fully fluent in english
understanding of the mexican automotive industry
familiarity with business and finance concepts (revenue, margin, cost, fx)
technical knowledge:
excellent written and verbal communication skills
strong research and analytical skills
comfort level ofproficiencywith jato, excel, power point, word software
analytical skills to forecast andidentifytrends and challenges
familiarity with the latest trends,technologiesand commercial practices
abilities:
focused to get results and capable to work at stresses environments level5
innovation level5
coaching level5
client orientation level5
build trust relationships level5
communication level5
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