Join to apply for the global digital market specialist, seo role at rockwell automation.
rockwell automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees, we are dedicated to making a positive impact worldwide. Our team includes problem solvers who work on projects that feed the world, provide life-saving medicine, and promote sustainability.
we welcome makers, forward thinkers, and problem solvers seeking a place to do their best work. If that’s you, we would love to have you join us!
job description
location: mexico city or monterrey
modality: hybrid
you will report to: sr. Manager global demand & digital marketing
as the global seo strategist, you will lead our seo strategy to enhance organic visibility, drive web traffic, and generate engagement globally. This role requires expertise in technical, on-page, and off-page seo, along with strong analytical skills to monitor and report on performance. The global digital marketing specialist will work in est (north american eastern standard time).
responsibilities
* develop and execute global seo strategy: conduct keyword research, competitive analysis, and audience mapping. Create seo plans aligned with marketing goals.
* manage agency relationships: oversee external agencies, provide clear briefs, review performance, and ensure alignment with goals.
* monitor and report on seo performance: use seo tools to track metrics like rankings, traffic, and backlinks. Provide insights and optimize strategies.
* collaborate with teams: work with marketing, web development, and content teams to implement seo best practices. Provide training and support.
* content and campaign support: identify seo opportunities, optimize website content, and support ongoing programs.
minimum qualifications
* bachelor's degree in marketing or related field, with 5+ years of seo experience.
* proven experience in developing global seo strategies for complex organizations.
* expertise in seo tools (semrush, ahrefs, moz, google search console, google analytics).
* strong technical seo knowledge (site architecture, crawl management, web vitals).
* experience with keyword research, competitor analysis, and link-building.
* knowledge of paid media platforms (google ads, linkedin ads).
* google analytics and search console certifications.
* strong analytical skills and ability to interpret data.
* global mindset and cultural awareness.
benefits
benefits include medical insurance, food vouchers, and more. The company follows a hybrid work policy, requiring presence at the office on mondays, tuesdays, and thursdays unless otherwise specified.
additional details
* seniority level: mid-senior level
* employment type: full-time
* job function: design, art/creative, it
* industry: automation machinery manufacturing
#j-18808-ljbffr