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Performance marketing manager (google, meta, bing, display) - remote

Juárez, Chih
Practice PPE Exams
Responsable marketing
Publicada el 10 marzo
Descripción

How to apply (please read):do not send a generic cover letter or apply on linkedin. Instead, complete this short jotform so we can see real examples of your work:about us practice ppe exams is an online education company that helps aspiring engineers in canada get licensed faster with nppe/cba prep and related courses. We currently spend ≈ cad $15k/month across google, bing, meta, and adroll with strong blended cac and healthy roas. We're looking for a full‐time performance marketer to own and scale all paid acquisition. You will work directly with the founder and a small remote team. We keep things simple, data‐driven, and low‐drama. You will: own all paid traffic: google ads, bing, meta (fb/ig), adroll/display; test linkedin/reddit once core channels are maxed. Run strategy + execution end‐to‐end: campaign structure, budgets, audiences (cold/warm/hot), weekly test plans. Build and maintain tracking & reporting using ga4, segmetrics, and utms; report blended cac, roas, and volume weekly. Design and run a systematic creative testing process (we provide copy + designer; you define hypotheses, variants, and placement). Set up and optimize warm & hot audiences (site visitors, engagers, checkout, email list) with messaging matched to awareness level. Coordinate with our designer to brief new ads (static, video, display sizes) and ensure fast iteration. Join a short daily stand‐up at 9:00 a.m. Et and send a concise weekly loom + one‐pager with "what we tested / winners / losers / next tests." You are: a t‐shaped performance marketer with 3+ years running multi‐channel campaigns (google + meta + at least one more). Comfortable with unit economics: cac, ltv, payback period, margin, and can explain decisions in those terms. Strong with numbers and detail: you can show before/after results on at least two accounts you've helped scale. Organized and responsive: you hit deadlines, show up to calls 1–2 minutes early, and communicate proactively if something changes. Located in canada, the us, or an americas time zone with reliable overlap from 8:30–12:30 a.m. Et monday–friday. Nice to have (not required): experience with online courses, lead gen, or exam prep. Experience with engineering / professional licensing audiences. Comfortable creating simple ad variations yourself (basic video cuts, trimming hooks, adding subtitles, simple image edits in capcut/descript/canva). Able to brief designers and editors clearly when more advanced work is needed. Compensation cad $3,000–$5,000 per month (approx. Usd $2,200–$3,700), depending on experience, performance bonus: up to 25% of base tied to hitting agreed cac / volume targets after an onboarding period. How to apply to apply, do not send a generic cover letter. Instead, complete this short jotform so we can see real examples of your work:only candidates who complete the jotform and meet the time‐zone/availability requirements will be considered.

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