Position summary the national sales manager, professional trades segment will lead s ales strategy, account management, channel development, and rep execution for 5 core end-user verticals ( consumer / diy, beauty / barber, flooring & surface prep, paint & wallcovering, and general contracting). This leader will be responsible for driving profitable revenue growth, strengthening national account relationships, improving manufacturer's rep performance, and executing segment-specific growth plans. The ideal candidate will bring demonstrated experience managing home depot, lowe's, major tool or trade-focused national accounts, and independent manufacturer's rep networks. Key responsibilities ~ strategic account management ~ directly manage strategic professional segment accounts, including: home depot, lowe's, milwaukee tool. ~ directly manage and drive beauty / barber share gain with our manufacturer's rep agencies. ~ build and execute annual account plans for each assigned strategic account. ~ own sales growth, profitability, forecasting, promotional planning, line reviews, assortment strategy, and account-level execution. ~ develop strong relationships across buying, merchandising, category management, supply chain, ecommerce, private label, and cross-functional customer teams. ~ identify new growth opportunities through assortment expansion, product upgrades, promotional programs, ecommerce optimization, and professional trade engagement. ~ partner with product management and marketing to support customer-specific innovation, packaging, merchandising, and product positioning. ~ monitor account performance, competitive activity, pricing, promotional effectiveness, inventory, and sell-through trends. Home center and retail channel leadership lead sales strategy and execution for big-box retail and home center channels. Bring demonstrated experience working with home depot and lowe's, including line reviews, category planning, retail merchandising, promotional programs, and ecommerce/catalog execution. Support sell-in and sell-through of professional blade solutions across retail, pro desk, ecommerce, and trade-focused programs. Partner with internal teams to ensure readiness for retail requirements, including product data, packaging, compliance, forecasting, inventory planning, and channel-specific content. Identify opportunities to strengthen presence with professional users shopping through home center channels. Collaborate with marketing on retail and ecommerce content, product messaging, merchandising, and promotional support. Beauty / barber vertical leadership ~ manage and support the national manufacturer's rep network serving beauty / barber channels. ~ build and execute a beauty / barber growth plan focused on: ~ rep productivity, share gain, new product placement, distributor expansion, new account development, barber / beauty school activation, product educations, account management & repeat purchase cadence. ~ lead rep performance reviews, territory planning, pipeline tracking, and sales cadence. ~ ensure reps are equipped with clear selling tools, product knowledge, pricing guidance, samples, and market-specific messaging. ~ partner with marketing on schools, influencer, distributor, and education-based activation programs. ~ partner with product management on voice-of-consumer, sku opportunities, packaging needs, product feedback, and competitive insights. ~ track market trends, competitive products, pricing pressure, customer needs, and channel opportunities. Manufacturer's rep management ~ lead, manage, and develop the national manufacturer's rep network supporting the professional segment. ~ set clear goals, territories, expectations, reporting cadence, and performance metrics for rep agencies. ~ conduct monthly business reviews with rep agencies principles. ~ develop rep scorecards measuring revenue, pipeline, new account activity, account coverage, training participation, and opportunity conversion. ~ partner with marketing and product management to provide reps with sales tools, samples, product comparisons, launch kits, and customer presentations. Sales planning, forecasting, and business management ~ own sales planning, forecasting, and performance tracking for the professional trades segment. ~ track revenue, margin, sell-through, account profitability, pipeline, and rep productivity. ~ provide timely and accurate forecasts to leadership, operations, and supply chain. ~ monitor risks and opportunities against plan and recommend corrective actions. ~ partner with finance on pricing, margin analysis, promotional roi, and account profitability. ~ support annual budgeting and long-range planning for the professional segment. Required qualifications ~ bachelor's degree in business, marketing, sales, or related field. ~7+ years of progressive sales, national account management, channel sales, retail sales, or manufacturer's rep management experience. ~ demonstrated experience m anaging or supporting major retail/home center accounts, specifically home depot and lowe's is preferred ~ demonstrated experience managing independent manufacturer's rep agencies networks. ~ experience selling into professional trades, retail, home improvement, hardware, tools, beauty/barber, industrial, construction, flooring, paint, general contracting, or related channels. ~ strong understanding of retail account management, line reviews, category management, assortment planning, promotional planning, ecommerce content, and sell-through execution. ~ proven ability to develop and execute annual account plans and channel growth strategies. ~ strong sales forecasting, business planning, negotiation, presentation, and relationship management skills. ~ ability to analyze sales data, margin, product mix, promotional results, customer performance, and rep productivity. ~ experience with syndicated retail data, customer portals, crm systems, erp systems, and account planning tools. ~ strong cross-functional leadership skills with the ability to influence product, marketing, operations, finance, customer service, and external partners. ~ willingness to travel for customer meetings, rep meetings, trade shows, distributor visits, retail reviews, and field work. Preferred qualifications ~ mba or advanced business degree. ~ experience managing oem/private label customers, or trade-focused strategic accounts. ~ experience in razor blades, utility blades, cutting tools, hand tools, safety products, hardware, home improvement, construction products, grooming, beauty/barber, or professional trade consumables. Experience with beauty / barber distributors, reps, schools, or professional grooming channels. Travel ~ expected travel: 50-70%, depending on customer meetings, rep management, line reviews, trade shows, distributor visits, retail reviews, and field work.