We are an innovative, vancouver-based startup at the forefront of robotics, ai, and machine vision technologies.backed by vc funding and we've been recognized with the * frost & sullivan technology innovation leadership award, the aam supplier excellence innovation award, and the * bc tech "company of the year – growth", we are on a mission to redefine the future of ai-driven robotic vision systems.apera ai helps manufacturers make their factories more flexible and productive.robots enhanced with apera's software have 4d vision – the ability to see and handle objects with human-like capability.challenging applications such as bin picking, sorting, packaging, and assembly are now open to fast, precise, and reliable automation.apera is led by an experienced team from high-growth companies focused on robotics, artificial intelligence, and advanced manufacturing.role overviewwe are seeking a sr.marketing manager based in mexico to lead marketing strategy and drive pipeline generation.reporting to the senior vice president, sales & marketing.this role is responsible for identifying high-value automation opportunities, defining target industries and accounts, and building marketing campaigns that generate qualified leads for our sales team.the ideal candidate understands industrial automation markets, can map complex ecosystems (oems, system integrators, suppliers), and is comfortable working closely with sales and engineering teams.this role will involve periodic travel to the united states, approximately one week every two months, to collaborate closely with cross-functional teams and support key initiatives.key responsibilitiesdefine and maintain apera's ideal customer profiles (icp)identify priority industries and automation opportunitiesdevelop the overall marketing strategy aligned with sales goalsbuild and manage the marketing campaign roadmapmap industry ecosystems includingoem manufacturerstier supplierssystem integratorsline builderstrack key industry developments such as:factory expansionsidentify where automation projects are likely to occurbrand awareness & industry presenceincrease apera's visibility within the robotics and automation ecosystemgrow apera's linkedin presence and thought leadershiprobotics conferencesautomation trade showsindustry eventsdevelop industry-relevant marketing contentwork closely with sales and sdr teams to align marketing initiatives with pipeline goalssupport account-based marketing campaigns targeting strategic accountsensure marketing activities generate qualified automation opportunitiesperformance & analyticsmonitor campaign performance using hubspottrack marketing contribution to pipeline and revenuecontinuously optimize marketing programsqualifications7+ years of marketing experience in industrial technology, robotics, or automationstrong understanding of b2b marketing and demand generationexperience working with technical products and engineering audiencesfamiliarity with account-based marketing and industrial ecosystemsstrong analytical and strategic thinking skillsexperience using hubspot or similar crm platformswhat success looks likeapera becomes increasingly visible within the automation ecosystemmarketing consistently generates qualified leads for sdrsstrong campaigns drive engagement with target industriesmarketing contributes directly to pipeline growthwhat we offer!Equity participationas an employee-owned company, we provide a meaningful stock option program, enabling all team members to share in the company's long-term success and growth.competitive & transparent compensationwe offer a competitive and transparent compensation package aligned with market benchmarks.for this role, the expected on-target earning range is mxn $1,000,000 – $1,200,000 annually, inclusive of base salary and commission.total compensation may be structured as a combination of base salary and performance-based bonus, with the overall earnings falling within this range and aligned to the achievement of defined marketing and pipeline generation targets.the final compensation package will be determined based on a range of factors, including your experience, skills, and the value you bring to the role and the organization.#j-*-ljbffr