The roledirective is a revenue-first marketing consultancy built to serve b2b saas, enterprise technology, industrial, and commerce brands. We don't make things look good for its own sake. We build visual systems that hold up under the pressure of performance channels, complex professional services positioning, and a buying audience that starts with a cmo and ends with a cfo.we are looking for a senior creative designer who is equally at home in brand and in paid creative. You will be the person who builds and maintains directive's visual identity, produces the ad creative that runs across our own paid programs, and designs the sales materials that our growth team puts in front of enterprise prospects. This is an individual contributor role — no direct reports — but the work will be high-visibility and the standard will be high.if you are a designer who cares equally about craft and commercial outcome — who can make a design system and a :15 linkedin ad with the same level of rigor — this is the role.what you will ownbrand identity & visual systemdirective is structured in three-division brand with stratos, our proprietary ai platform, as a fourth visual identity thread that runs through all of them. You will be the person who makes that coherent.steward and evolve directive's visual identity across all touchpointsbuild and maintain a scalable design system that accounts for three divisions, multiple industry verticals, and the stratos platform layer — ensuring every asset is immediately recognizable as directive without being visually interchangeableestablish clear brand standards and apply them consistently across your own output and any assets produced by external contributorstranslate brand positioning into visual language that reads as credible and sophisticated to a cmo-level audience — not a startup aesthetic, not a generic b2b agency aestheticad creative — paid social, programmatic & videodirective runs its own paid media program across linkedin, youtube, meta, tiktok, and programmatic channels. You will design and produce the creative assets that run in those programs — including video story-telling.design and produce static ad units across all required platform specs and aspect ratios (1:1, 9:16, 16:9) — linkedin, meta, tiktok, programmatic displayproduce motion graphics and short-form video cutdowns in :15, :30, and :60 formats, optimized for social advertising platforms and attention spansedit existing video assets into high-performing ad units tailored to platform specifications — you can take raw footage and produce a polished cut without a dedicated video editorcollaborate with the media team to interpret campaign performance data and translate those signals into creative decisions — watch time, ctr, scroll-stop rate all inform your next iterationbuild and execute a/b creative tests: develop variant hypotheses, design the test assets, and close the loop on what the data saysmaintain visual consistency and brand standards across all ad creative while adapting deliberately to different audiences, divisions, and platform contextssales enablement & pitch materialsthe materials our growth team uses to pitch enterprise clients need to communicate a genuinely complex, multi-division value proposition — clearly, compellingly, and on brand. That is your work to design.design pitch decks, proposal templates, one-pagers, and case study presentations that position directive's three-division model to enterprise prospectsbuild reusable sales enablement assets — templated enough that the growth team can adapt them independently without breaking visual consistencydevelop division-specific collateral (performance, communications, commerce) that carries a distinct visual identity within the broader directive brand systempartner with strategy and growth leadership to understand the selling narrative for each asset before you design it — the story structure and the visual structure should be inseparablewhat success looks likein the first 30 daysyou have audited existing brand assets and have a clear point of view on where the visual system is consistent and where it has gapsactive video creative briefs are in production with a defined testing hypothesis per assetsales enablement templates are in progress and you have met with the growth team to understand how they use (and misuse) what currently existsat 3 monthsdirective's own paid creative program is outperforming baseline benchmarks with clear data-informed iteration cycles runningthe brand design system is documented, accessible to all internal contributors, and being applied correctly without exceptionsales materials have been redesigned and the growth team is using them — with positive feedback from the field on client reactionyou have an established creative testing rhythm: hypothesis → variant → data → decision, repeatable without manual oversightperformance benchmarksvideo average watch length: 25%+ across paid social placementsad click-through rate: 10%+ benchmark; creative iteration triggered when belowa/b test cadence: minimum 2 active creative tests per channel at all timesbrand consistency: zero off-brand assets ship without review and approvalcsat — internal stakeholders: 4.0+ rating from media, growth, and strategy teamsqualificationsexperience & portfolio3–5 years of professional design experience, with a meaningful portion in an agency, professional services, or b2b marketing environmenta portfolio that shows range across brand work and performance creative — we need to see both a visual system you built and an ad campaign you designed that drove measurable resultsdemonstrated experience designing for paid social platforms (linkedin, meta, tiktok, youtube) — you understand platform specs, attention constraints, and what makes something stop a scrollat least 1–2 years of motion graphics and short-form video production experience — this is not a nice-to-haveexperience designing sales and pitch materials for a professional services or b2b context — you understand the difference between marketing to a growth team and marketing to a buying committeetools — requiredadobe creative suite — illustrator, photoshop, indesign (expert level)adobe after effects and premiere pro — proficient; you can produce and deliver without a separate editorfigma — design systems, component libraries, collaborative handofffamiliarity with a/b testing and cro tools — optimizely, unbounce, crazy egg, or equivalentheavy reliance and comfortability with generative ai and a recommended tool-set day 1.tools — preferredproject management tools — asana, or similar; you will work within an existing pm workflowfamiliarity with a marketing analytics stack — ga4, looker, or similar; you can read a dashboard and extract creative implications independentlyhow you workyou produce. This is an ic role with real output expectations — not a creative strategy or oversight position. Your deliverables ship weekly.you connect design decisions to outcomes. You know why a layout converts, what visual hierarchy communicates to a busy executive, and how type choice signals brand maturity.you read performance data and respond to it. Ctr, watch time, scroll-stop rate — these are inputs, not afterthoughts.you communicate proactively. You surface blockers before they become delays, give accurate timelines, and keep stakeholders informed without needing to be chased.you take feedback well and revise without drama. In a multi-stakeholder environment with media, strategy, and growth teams all with opinions, this is non-negotiable.you are comfortable in ambiguity. The design system you are joining does not fully exist yet. You treat that as a blank canvas, not a missing safety net.why this role, why nowdirective is at a real inflection point. We are evolving and the brand, the paid creative program, and the sales materials all need to catch up to that ambition simultaneously.this is not a maintenance role. The design system you will build largely does not exist yet. The video creative program you will produce is launching from scratch. The sales materials you will redesign are going in front of cmos at serious enterprise companies. The work will be visible, consequential, and attributed.if you want to do work that matters at a company in motion — and you are ready to own it without a team underneath you — this is the place to do it.what we offer compensation for this role includes a competitive base salary commensurate with experience and geography.