Job overviewwe are looking for a data, ai & growth transformation leader to help organizations unlock business value through advanced analytics, artificial intelligence, and data-driven decisioning.in this role, you will work at the intersection of customer analytics, ai, and digital data ecosystems, enabling clients to transform how they leverage data to drive revenue growth, customer value, and operational efficiency.you will play a key role in both solution shaping and delivery, guiding clients from data strategy definition to execution, while ensuring measurable impact through scalable, ai-enabled solutions.this includes supporting transformation initiatives across digital commerce and customer platforms, where data and ai act as core enablers of growth.role and responsibilitiesas a go-to-market (gtm) leader, you will be responsible for identifying, shaping, and selling data, ai, and customer analytics transformation initiatives, engaging with senior stakeholders, and building pipeline and driving deal closure.- lead gtm activities: pipeline creation, opportunity identification, value-proposition development, and involvement in deal shaping and closure for data, ai, and customer analytics transformation initiatives.- originate, shape, and convert opportunities into revenue-generating consulting transformation programs.- support the design of data strategies, methodologies, and roadmaps aligned to business priorities.- develop advanced analytics use cases, including:- segmentation- predictive modeling- decisioning frameworks- apply analytics and ai to improve conversion, customer value, retention, and digital performance.platforms & digital ecosystems- contribute to the implementation of data platforms across martech, adtech, and digital ecosystems, enabling data integration and activation.stakeholder engagement & advisory- communicate complex analytical insights in a clear and compelling way, ensuring alignment with business stakeholders.- help advise clients on performance, track kpis, and continuously optimize models and solutions to maximize impact.delivery & collaboration- collaborate with multidisciplinary teams to deliver end-to-end transformation initiatives using agile and data-driven approaches.- work closely with delivery teams to ensure execution quality and value realization.education- required: non-degree program.- preferred: master's degree.required technical & professional expertise- senior-level experience in data & analytics, ai, consulting, or digital transformation.- strong experience in:- customer analytics and data-driven decisioning- advanced analytics (predictive modeling, segmentation, behavioral analysis)- data strategy and value realization- experience working with or supporting digital platforms, customer ecosystems, or e-commerce environments.- solid understanding of martech / adtech ecosystems from a data and analytics perspective.- strong business acumen with the ability to connect data initiatives to revenue and business outcomes.- experience working with client stakeholders and contributing to consulting engagements or transformation programs.- excellent communication skills, with the ability to translate complex analytics into actionable insights.preferred technical & professional experience- lead gtm activities, including pipeline creation, opportunity identification, value proposition development, and active participation in deal shaping and closure for data, ai, and customer analytics transformation initiatives.- support the design of data strategies, methodologies, and roadmaps aligned to business priorities.- develop advanced analytics use cases, including segmentation, predictive modeling, and decisioning frameworks.- contribute to the implementation of data platforms across martech, adtech, and digital ecosystems, enabling data integration and activation.- apply analytics and ai to improve conversion, customer value, retention, and digital performance.- communicate complex analytical insights in a clear and compelling way, ensuring alignment with business stakeholders.- help advise clients on performance, track kpis, and continuously optimize models and solutions to maximize impact.- collaborate with multidisciplinary teams to deliver end-to-end transformation initiatives using agile and data-driven approaches.- go to market in consulting.other relevant job details- all our positions are eligible for people with disabilities (pwd) or rehabilitated.- some travel may be required based on business demand.equal-opportunity employer statementibm is proud to be an equal-opportunity employer.all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law.ibm is also committed to compliance with all fair employment practices regarding citizenship and immigration status.#j-*-ljbffr