Amazon's prime video is a premium on‑demand video entertainment service that offers customers the greatest choice in what to watch from popular prime original tv shows and movies (made by amazon studios) such as lord of the rings: rings of power and fallout. Prime video is at the forefront of the entertainment industry and growing fast – now available in more than 240 countries and territories worldwide – and we work in a dynamic, and exciting environment where innovating on behalf of our customers is at the heart of everything we do.
sports content has become a major strategic focus in recent years. We have pursued high‑profile sports broadcasting rights, securing deals across multiple marquee sporting events. As prime video continues to grow its sports programming, there is an increased need for talented professionals to support these efforts across content acquisition, production, marketing, and other key functions.
if you are passionate about the intersection of sports and streaming media, this could be an exciting opportunity to be part of prime video's continued push into the sports entertainment space.
the latcanz central marketing team for amazon prime video is responsible for driving customer growth and engagement, through a very broad combination of marketing channels across marketplaces. We support the latcanz region, which consists of mx, br, latam, ca, au and nz, and also collaborate very closely with our colleagues all over the globe. We have team members based in multiple cities including mexico, brazil, canada and seattle.
key job responsibilities
* own the customer lifecycle marketing strategy for sports‑driven customers, including season launch support, customer onboarding, in‑season engagement and churn prevention.
* lead the complete campaign creation and execution, managing key inputs including targeting and segmentation, messaging, localization, creative, content/design, and planning.
* execute new outbound and out‑of‑app best practices, driving scalability and automation across latcanz.
* be responsible for qa and approve campaigns, ensuring campaigns are executed to the highest standard across all marketing channels.
* conduct deep‑dive analysis providing data‑based recommendations, and partner with bi to understand advanced campaign performance.
* work closely with other channel leads, as well as peers in other regions within prime video and amazon to ensure key launches and partnerships are supported.
* work with product teams to drive automation when possible across the campaigns we design to drive customer retention.
basic qualifications
* 5+ years of professional non‑internship marketing experience.
* experience building, executing and scaling cross‑functional programs or marketing campaigns from concept to completion.
* experience with excel or tableau (data manipulation, macros, charts and pivot tables), using data and metrics to drive improvements.
preferred qualifications
* experience in digital marketing and content production timelines and process.
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