Marketing Operator - US Sports & Fitness Company
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I’m helping Pearl Talent find a top candidate to join their team full‑time for the role of Marketing Operator - US Sports & Fitness Company.
You’ll leverage AI to drive sales growth and integral brand impact.
Compensation: Hidden
Location: Remote: Mexico
Mission of Pearl Talent:
Our job doesn’t end when a talent has joined your team. We ensure that they’re fully integrated and actively contributing to your company’s growth. If a hire doesn’t meet your expectations, we’ll work with you to understand why and replace them at no additional cost.
What makes you a strong candidate:
- You are proficient in Walmart Marketplace, TikTok, Sales funnels, Metricool, Manychat, Klaviyo.
- You have +2 years experience in Digital marketing.
- English—Fully fluent.
Responsibilities and more:
Key Responsibilities
Role of AI
- Content Repurposing (OpusClip, Captions.ai, Descript, CapCut): Turn one athlete video into multiple formats for TikTok, Google, and other platforms.
- Content Scheduling & Testing (Metricool, Later.com): Automate posting schedules and maximize reach.
- Copywriting & Caption Variants (ChatGPT, Jasper): Keep the brand’s voice fresh across platforms.
- Community Automation (ManyChat + Klaviyo): Build DM flows, capture leads, and enable follow‑ups.
Role of Employee
- Klaviyo Email Marketing: Create 2 branded content emails per month for current subscribers and plan ahead for seasonal sales and promotions.
- Oversee AI Tools: Ensure the content pipeline flows smoothly and outputs align with brand standards.
- Content Library Management: Manage the team’s content library and coordinate uploads with the team.
- Content Approval: Review AI‑generated captions/cuts and maintain consistency with the brand.
- Track Athlete Performance: Monitor athlete content delivery and performance against deadlines.
- Content → Sales Funnel: Connect content to DM flows, then into Klaviyo email/SMS funnels that drive sales.
- Amazon Maintenance (around 1 hr/week): Monitor ad spend, check ASINs/SKUs, verify listings, explore bundling/promotions.
- Walmart Marketplace Maintenance (around 1 hr/week): Verify listings, monitor reviews, check fulfillment, run light promos.
- CEO Content Support: Communicate directly with the CEO to help promote podcasts, YouTube videos, and founder‑led content aimed at the 35–55 demographic.
Tools
AI & Content Tools
OpusClip, Captions.ai, Descript, CapCut – Repurpose athlete videos into different formats (TikTok, YouTube Shorts, ads, etc.).
Scheduling & Analytics
Metricool, Later.com – Schedule posts, test content performance, and maximize reach.
Copywriting & Creative
ChatGPT, Jasper – Generate captions, email copy, and content variations.
Community & Funnel Automation
ManyChat + Klaviyo – Set up DM flows, capture leads, run email/SMS campaigns, and nurture followers into customers.
Email Marketing
Klaviyo – Design, send, and track branded email campaigns (2 per month).
Marketplace Management
Amazon Seller Central – Monitor ad spend, SKUs/ASINs, listings, bundling, and promotions.
Walmart Seller Center – Verify listings, monitor reviews, run light promos, and check fulfillment.
Likely Slack/Zoom/Email (not explicitly mentioned, but standard for remote coordination).
Requirements
Experience & Skills
- 2–3 years of experience in digital marketing, e-commerce operations, or marketing coordination.
- Proficiency with AI‑powered marketing tools (e.g., OpusClip, Descript, Jasper, ChatGPT, ManyChat, Metricool, Later.com).
- Hands‑on experience with email marketing platforms (preferably Klaviyo).
- Basic knowledge of Amazon Seller Central and Walmart Marketplace operations.
- Strong organizational skills to manage a content library and track multiple athlete deliverables.
- Excellent attention to detail for reviewing AI‑generated content and ensuring brand consistency.
- Understanding of sales funnels and how to connect content, DMs, email/SMS, and promotions into revenue.
- Strong communication skills for direct collaboration with leadership (CEO, marketing leads, athlete managers).
Personal Attributes
- Highly proactive and able to work independently in a remote environment.
- Adaptable, with a willingness to learn and optimize new AI tools.
- Comfortable balancing creative brand work with operational detail (e.g., scheduling, approvals, marketplace checks).
- Results‑driven, with a focus on turning content into measurable growth and sales.
Nice to Have
- Experience in sports, fitness, or lifestyle brands.
- Familiarity with influencer marketing and UGC campaigns.
- Previous work in startup or lean marketing teams.
Seniority level: Associate
Employment type: Full‑time
Job function: Management and Manufacturing
Industries: Staffing and Recruiting
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