Digital marketing communications specialist
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overview
digital marketing communication specialists execute digital marketing strategies to enhance brand awareness, drive engagement, and support business growth. This role involves operational management of various digital channels, platforms, and tools, including reporting and analytics to optimize marketing efforts. A key focus is managing the dam system to ensure proper tagging and organization of data.
responsibilities
1. digital tool management: organize, manage, and optimize digital tools to enhance efficiency and streamline processes, ensuring seamless integration and operation of platforms.
2. data asset management (dam): manage data within the dam system, ensuring proper tagging and organization to guarantee correct content distribution to connected platforms like chemille or the company website, maintaining data quality and maximizing asset value.
3. execute digital marcom campaigns: implement digital marketing campaigns across channels such as social media, email, search engines, in collaboration with the marketing communications team.
4. project management: oversee digital projects from campaign execution to transitioning projects related to digital strategy changes.
5. analytics and reporting: use analytics tools to monitor, analyze, and report on campaign performance, providing insights and recommendations.
6. data privacy: collaborate with the data privacy team to ensure compliance with data privacy processes.
7. collaboration and communication: work closely with the marketing communications team to execute digital strategies, including seo, aligned with business goals, and maintain effective internal communication.
qualifications
critical experiences:
* experience in planning, executing, and optimizing digital marketing campaigns across various channels.
* proven experience in website management, campaign management, seo, sem, social media, and digital tools.
* strong analytical skills and proficiency in digital marketing platforms.
competencies / behaviors:
* process & tool adaptability: quickly adapt to changes and learn new tools and processes.
* continuous improvement mindset: seek opportunities to improve efficiency and effectiveness.
* collaboration & communication: effective interpersonal and communication skills for team collaboration.
* language skills: high proficiency in english (speaking, reading, writing).
experience: 3-5 years. Bachelor’s degree in digital media and marketing communications or marketing preferred.
additional details
* seniority level: mid-senior level
* employment type: full-time
* job function: marketing and sales
* industry: chemical manufacturing
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