Overview of the position
we're looking for a digital marketing senior specialist to lead and optimize our digital ecosystem through crm, data-driven strategies and ai-powered tools. This role is responsible for executing end-to-end digital campaigns, enhancing customer experience across channels, and driving measurable impact in engagement, lead generation and brand growth.
typical tasks
* execute and optimize crm strategies using salesforce marketing cloud and automotive cloud
* manage customer journeys, audience segmentation, automation and push notifications
* oversee lead management processes (routing, scoring, deduplication and conversion funnel analysis)
* develop and execute email and whatsapp campaigns, including a/b testing and lifecycle journeys
* analyze digital performance using ga4 and generate insights to improve engagement and conversion
* build dashboards and reports (power bi) to support data-driven decision making
* manage dealer digital presence, reviews and local seo performance
* monitor customer feedback, sentiment and nps to enhance crm strategies
qualifications
* bachelor's degree in marketing, business, communications or related field
* 5 years or more of experience in digital marketing, crm or customer engagement roles
* strong expertise in salesforce marketing cloud and crm management
* solid experience with google analytics and data analysis
* advanced knowledge of power bi or similar bi tools
* experience using ai tools (chatgpt, claude, midjourney, etc.) for content and analysis
* experience managing end-to-end digital campaigns
* strong analytical and problem-solving skills
* advanced english
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