Job title: senior regional marketing manager- latam (mexico based) about the company: randstad is the #1 hr services provider in the world, and we are looking for a senior regional marketing manager- latam engineer to join our nearshore center at randstad mexico.description:the regional marketing manager, latin american (latam) will deploy and optimize demand generation marketing programs across the region to drive revenue growth. This role will collaborate with marketing, latam sales, partner, and customer success teams to execute strategic go-to-market (gtm) plans, focusing on new logo acquisition and customer expansion across the region. The role will monitor and analyze programs’ performance, providing insights and optimization recommendations to marketing and sales leadership.this role is a versatile and resourceful strategic thinker capable of laying the foundation and seeing projects through to completion. You bring a strong focus on account-based marketing (abm) programs, with the ability to develop and execute strategies to support account-based selling, plus ensure that existing accounts are positioned for further growth.considering the regional focus, candidates must have business-level fluency in english, portuguese, and spanish.what you'll do:own strategic vision, planning, and execution of latam regional marketing plans that create new opportunities, build executive relationships, and impact revenue growth.deliver cohesive regional marketing programs that include events (online and offline), paid media, social media, partner co-marketing, and more by collaborating closely with key stakeholders to customize and deploy the latam gtm strategy that drives regional expansion.regularly communicate and gain buy-in from various key stakeholders to build a comprehensive marketing program roadmap for latam.collaborate closely with the partner team to build joint marketing strategies that support the goals of individual partnerships and execute them in-region with and through our partners.develop a clear understanding of the partner program and the nuances in working with tiered partners.work closely with the sales and inside sales teams to deliver customized pipeline generation programs.build a strategy for experiential marketing in latam. Manage execution of pipeline-generating virtual and in-person field events, such as roundtables, meetups, workshops, and executive dinners, ensuring successful completion within tight deadlines.identify opportunities to incorporate global brand and demand programs and drive scalability in regional demand generation efforts.track and manage the regional marketing budget, developing roi and performance measurements for demand generation programs, reporting results to leadership, and making recommendations for improvement.create, execute, and monitor a comprehensive follow-up strategy for each campaign, taking a strategic, hands-on approach to lead, opportunity, and audience nurturing. This role will also build a “no lead left behind” framework and manage the entire lifecycle marketing program, end-to-end.what you’ll need:minimum qualificationsbachelor's degree or equivalent relevant career experience6+ years of marketing experience with a focus on regional and field/demand generation marketingfield/demand generation marketing in latambusiness-level fluency in english, portuguese and spanishpreferred qualificationsproven track record of supporting sales teams to meet or exceed pipeline and revenue targets, with the ability to pivot strategies as needed.skilled in managing account-based marketing (abm) programs and implementing demand generation and integrated marketing strategies.experience working with globally distributed teams, adapting global assets for local needs, and collaborating with geographically dispersed vendors.proficient in marketing automation, web analytics, business intelligence tools, and budget management.experience in partner marketing, particularly with large global advisory and consulting firms.strong communicator with the ability to convey complex ideas and data to diverse audiences in written, spoken, and presentation formats.highly motivated, thrives in a fast-paced environment, and adaptable to changing market and organizational needs.familiarity with end-to-end event operations and experience working with top-level executives and speakers is preferred.benefits:100% remote position.a 12-month contract with strong potential for renewal.attractive compensation & benefits package.at randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards. Ranked as a 2021 diversityinc top 50 company, a 2021 top 10 global champion for supplier diversity & inclusion, a military friendly company for veterans, military spouses & suppliers, 2021 staffing industry analyst top 50 diversity, equity & inclusion influencer to name a few. We are proud of our collaborative culture which is at the heart of randstad. When you join randstad, you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!Equal opportunity employer: race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, protected veteran status, or any other legally protected group status. At randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants.