Using social media marketing tools to create and maintain the company’s brand
- working with marketing professionals to develop social media marketing campaigns
- interacting with customers and other stakeholders via the company’s social media accounts
- analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
- researching social media trends and informing management of changes that are relevant to the company’s marketing activities
- setting key performance indicators (kpis) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the kpis