*about uride technologies inc.*
at uride, we're on a mission to empower underserved communities around the world by creating a marketplace that connects people in rural areas with essential services, starting with ridesharing. With operations in over 20 cities across the country, uride is canada’s fastest growing ridesharing company, providing over a million rides annually. Preparing for international expansion, our vision goes beyond transportation; we aim to become the leading platform for local entrepreneurs to launch service-based businesses, creating an ecosystem that benefits everyone.
We are a diverse and dynamic team that is focused on driving growth forward through innovation, open communication, and team based collaboration. We believe in solving problems together with positivity and integrity, and we've created a culture where everyone feels comfortable being themselves.
As a fully remote team with a start-up-like mindset, we value hard work and a proactive approach. If you are someone who enjoys finding solutions, implementing improvements, spearheading new initiatives and continuous opportunities for growth, you'll love it here!
*about the role*
we are looking for a performance marketing manager to join our dynamic team and take ownership of our digital marketing initiatives. If you're passionate about data-driven marketing, scaling app-based campaigns, and optimizing search strategies, this role is for you!
*what you'll do*
- develop, manage, and optimize performance marketing strategies across digital channels including google ads, meta, instagram, and other relevant platforms.
- execute and optimize app install campaigns, search ads, display, video ads (youtube, tiktok, snap) and retargeting strategies to increase user acquisition, engagement, and retention.
- monitor and analyze key performance metrics (cpi, cac, ltv, roi, etc.) to track the effectiveness of campaigns and optimize them for maximum performance.
- collaborate with product, analytics, and tech teams to ensure alignment on goals, kpis, and roadmaps
- lead a/b testing initiatives to drive continuous improvement in campaign performance.
- manage budget allocation, forecasting, and reporting on campaign performance to senior leadership.
- stay up-to-date on the latest trends, technologies, and best practices in search, app marketing, and overall performance marketing.
*qualifications*
- bachelor's degree in marketing, business, or a related field.
- 5+ years of experience in performance marketing, particularly with app install campaigns and paid search.
- proficiency in google ads, meta (facebook/instagram) ads, and other major digital advertising platforms.
- strong analytical skills with the ability to interpret data and turn insights into actionable strategies.
- familiarity with mobile measurement partners (mmps) such as adjust, appsflyer, or branch.
- strong communication skills and the ability to work cross-functionally.
- experience in the ride-sharing, transportation, or tech industry.
- knowledge of aso (app store optimization) and seo (search engine optimization).
- hands-on experience with programmatic advertising and dsps (demand-side platforms).