We are looking for a Digital Marketing Coordinator with a strategic, proactive, and results-oriented profile to lead our digital platforms and acquisition campaigns as a true driver of sales, bookings, and business growth.
This role is key to the business and will work directly with the Marketing, Image & Experience Director, the Design Coordinator, the Webmaster, and the Sales Manager.
🔹 Important: This position does not require programming. The focus is 100% on strategy, optimization, analysis, and coordination.
Main Responsibilities
1. Websites and Digital Experience
* Manage and optimize the websites in coordination with the Design Coordinator and Webmaster.
* Lead website redesign and continuous improvement projects, coordinating designers and external vendors.
* Ensure websites function properly in terms of speed, security, mobile optimization, and integrations.
* Optimize user experience (UX) and conversion flows (leads, bookings, and sales).
* Implement and manage digital analytics tools such as Google Analytics, Search Console, and Tag Manager.
2. SEO – Organic Positioning
* Define and implement on-page and off-page SEO strategies.
* Optimize content, site structure, keywords, and technical aspects in coordination with the webmaster.
* Monitor search rankings, organic traffic, and optimization opportunities.
* Coordinate content creation and optimization focused on organic search performance.
3. SEM – Digital Advertising
* Plan, execute, and optimize Google Ads and other paid advertising campaigns.
* Define budgets, audiences, keywords, and messaging aligned with commercial goals.
* Monitor key KPIs such as CPA, ROAS, and conversions, proposing continuous improvements.
* Run campaigns by season and offer type, including:
* Christmas
* New Year
* Valentine’s Day
* Special retreats
* Hotel promotions
* Experiences
* Gift cards
4. Email Marketing and Automation
* Design strategies to grow, manage, and segment the CRM database.
* Execute promotional, informational, and automated email marketing campaigns.
* Implement automated flows such as:
* Welcome sequences
* Nurturing campaigns
* Remarketing
* Post-stay communication
* Analyze metrics such as open rates, CTR, conversions, and sales to optimize performance.
5. Additional Responsibilities
* Support the digital content strategy alongside Social Media and Branding teams.
* Provide digital support for launches, promotions, and special campaigns.
* Ensure brand consistency across all digital channels.
* Stay updated on digital marketing trends and tools.
* Collaborate with sales, reservations, and operations teams to align commercial objectives.
Initial Priorities for the Role
Within the first few months, the coordinator is expected to:
* Lead the website redesign and optimization strategy, focusing on UX, SEO, performance, and conversion.
* Conduct competitive analysis and benchmarking (local and international) within tourism, wellness, and lifestyle industries.
* Define improvements in conversion flows, landing pages, and calls-to-action to increase bookings and lead quality.
* Design and execute a CRM database growth strategy, including segmentation and audience insights.
* Develop a comprehensive SEM strategy, managing budgets, campaigns, A/B testing, and continuous optimization based on data.
We are looking for someone who has already led similar projects and can bring a clear vision, structure, and modern digital marketing best practices.
Ideal Candidate Profile
Education
* Bachelor’s degree in Digital Marketing, Marketing, Digital Design, or a related field
Experience
* 5+ years of experience in digital marketing
* Proven experience with websites, SEO, SEM, and email marketing
* Experience coordinating website redesign or optimization projects (no programming required)
Technical Knowledge
* CMS platforms (WordPress or similar)
* Google Analytics, Google Ads, Search Console, Tag Manager
* SEO tools (SEMrush, Ahrefs, Screaming Frog, or similar)
* Email marketing platforms (Mailchimp, Klaviyo, HubSpot, or similar)
* UX/UI and conversion optimization principles
* Basic knowledge of Adobe Illustrator and Photoshop
Key Skills
* Strategic thinking and results-driven mindset
* High level of proactivity and ownership
* Strong analytical and data-driven decision-making skills
* Organization and ability to manage multiple projects
* Clear communication and collaborative teamwork
* Advanced English (reading, writing, and speaking)
Preferred (Not Required)
* Experience in tourism, hospitality, wellness, or lifestyle brands
* Experience working with international markets
* Living in Puerto Vallarta or BahÃa de Banderas, or willing to relocate