* functional area marketing / advertising / public relations
job descriptionrequirements
location: india
function: marketing
reports to: director – marketing
roleoverview
the program manager –marketing supports and executes gtm initiatives across skilling programs in india.the role is centred on partner-led marketing, working closely with institutionsand ecosystem partners, managing marketing and pr agencies, and driving socialmedia and event-based activations to support platform growth.
this is a hands-on role fora marketing professional who brings strong execution discipline, partnercoordination experience, and comfort operating across multiple channels andstakeholders.
keyresponsibilities
campaign & partnermarketing execution
* execute gtm initiativesthrough institutional and ecosystem partners including universities,training centers, associations, and government programs
* act as the owner and expertfor through-partner marketing, enabling partners with playbooks, assets,and localized campaigns
* manage partner timelines,commitments, follow-ups, and execution quality across programs
social media & events
* plan and executeprogram-led social media initiatives aligned to gtm priorities in indiaalong with the digital marketing team
* drive event-based marketingincluding webinars, orientation sessions, workshops, roadshows, andecosystem events in collaboration with partners and field teams
* track performance of socialand event channels and optimize based on outcomes
platform growth &operations
* support user onboarding,activation, and engagement journeys through partner channels and crm-ledcommunication (email, whatsapp, in-platform)
* collaborate with product,growth, and triage teams to track conversions and funnel movement
* maintain structuredtrackers and prepare weekly and monthly mis reports covering campaigns,partners, agencies, social, events, and pr performance
* coordinate development oflocalized marketing assets including partner kits, decks, brochures,landing pages, social creatives, and event collateral.
* ensure brand consistencyacross partner, agency, and media-facing communication
skills& experience
* 3-6 years of experience inmarketing, program management, or gtm execution roles
* background in edtech,skilling, or entrepreneurship ecosystems is a strong advantage
* strong project managementand stakeholder coordination skills
* comfortable with crmworkflows, utms, dashboards, and performance reporting
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