The central commercial and access strategic account manager (ccasam) works as the company's liaison with the main payer in the public sphere of mexico, imss, where he needs to deliver all the value proposals to the different key areas in imss such as financial, administrative, and medical directors, achieving inclusion in the basic forms and also reaching the additional budget of 100% and 20% in each contract for the company's portfolio, through strategies developed for each brand aligned to the value proposition managers's (vpm's) strategy.
also, establish a strong partnership with therapeutic areas (pa); implementing strong value propositions of therapeutic key products and involving the entire portfolio priorities.
this position will provide support in strategic thinking, developing institutional initiatives based on clear customer needs, and co-creating value-based relationships with key external stakeholders in major public institution (imss) and coordinate those strategies in all country (delegaciones).
scope:
local management involving his/her institution (imss) at the central level but involving leadership at all levels of care through the company in field teams.
key tasks:
• identify and gain in-depth knowledge of imss's internal processes across the three main areas (finance, administration, and medical), including technology evaluation (innovation), bidding and contracting processes, inclusion evaluations, and clinical protocols.
• identify and justify budget opportunities to increase the company's portfolio share versus competitors.
• present economic and clinical value propositions to different kdms across the three main areas of imss.
generate important meetings with kdms and bayer depending on each product strategy.
commercial:
achieve imss sales objectives for the company's products according to company objectives.
co-create strategies and indirectly lead the therapeutic areas (sales team, territorial leads, strategic access leads, medical, hp & advocacy, etc.) to achieve commercial objectives for each brand (inspirations, contract exhaustion, cpm assignment, budget approval, additional purchases, or assignment of new contracts).
follow up on participation in tenders, including central and regional biddings (34 delegaciones), coordinating with territorial leads and distributors.
closely monitor the supply of the company's products in national imss hospitals, aiming for at least a 30-day inventory level.
access:
schedule value proposition meetings with kdms (medical, financial, and administrative) to obtain approvals for inclusion in the basic formulary.
obtain strategic information (market intelligence) to share with terriotorial lead in preparation for value propositions.
demonstrate the clinical and economic benefits of the company's portfolio to kdms and tls.
identify payer access needs and competitor strategies.
identify budget opportunities to present proposals for economic inclusion.
identify hta committee vocal members to prepare them with the company's economic and clinical value messages.
skillset:
learning agility
empower others & trust
strong situational indirect leadership
accountability
courage
manage ambiguity
english 65%
negotiation and influential skills