We are seeking a digital marketing manager to lead and execute marketing strategies that drive brand positioning, engagement, and lead generation across a portfolio of communities and business lines. This role requires a strong mix of strategic thinking, hands-on digital marketing expertise, and the ability to guide cross-functional teams toward measurable results.
key responsibilities
- develop and implement comprehensive digital marketing strategies, including paid media, social media, email, website optimization, and seo/sem initiatives.
- elevate community and brand positioning through online channels, differentiating from competition with clear, compelling messaging.
- partner with sales leaders to understand occupancy and growth goals, offering strategic marketing solutions that support lead generation and conversion.
- plan and execute digital campaigns to support events, promotions, and long-term brand awareness.
- lead the creation and management of content across digital platforms, ensuring alignment with brand voice and objectives.
- collaborate with internal and external creative teams to develop marketing assets (ads, landing pages, email campaigns, social media content, videos, etc.).
- manage and oversee campaign calendars, timelines, and approvals to ensure on-time and high-quality execution.
- use analytics tools (salesforce, power bi, google analytics, social media dashboards) to track campaign performance, optimize roi, and report actionable insights.
- maintain up-to-date websites and digital properties, ensuring accuracy of content, imagery, and offers.
- research and implement best practices in digital marketing, testing new channels, formats, and technologies (e.g., ai tools, marketing automation).
- provide guidance and training to sales teams on leveraging digital marketing campaigns to reach occupancy and engagement targets.
- collaborate with cross-functional teams to support initiatives in related areas, such as post-acute care or specialized service lines.
requirements
- bachelor's degree in marketing, communications, business, or a related field.
- minimum of 4 years of experience in digital marketing, with expertise in multi-channel campaign execution, analytics, and project management.
- experience in healthcare, senior services, or hospitality is a plus.
- strong communication, leadership, and project management skills.
- proficiency with marketing platforms and tools (google ads, meta ads manager, salesforce, hubspot/marketo, seo/sem tools, etc.).
- travel requirements: occasional travel within the u.s. for meetings, planning sessions, or industry conferences (approximately 30 days per year).
benefits
- christmas bonus: 30 days, to be paid in december.
- major medical expense insurance: coverage up to $20,000,000.00 mxn.
- minor medical insurance: vrim membership with special discounts on doctor's appointments and accident reimbursements.
- dental insurance: always smile with confidence
- life insurance
- vacation days: 12 vacation days.
- + floating holidays: 3
- cell phone reimbursement & transportation subsidy.
- hybrid scheme: enjoy the best of both worlds, remote and in-office work.
- multicultural exposure: work with operations within mexico and the united states.
- meztal internal events: strike a healthy balance between your professional and personal goals.
- exclusive discounts: benefits with different companies for being part of meztal.
- academic agreements: access to national universities and language schools.
- career growth: we will search for the best conditions for progressing in your career.