Overviewthe sr. Associate brand manager will develop and implement comprehensive marketing strategies to achieve brand and business objectives.positionposition title: sr associate brand managerlocation: guadalajara, jalisco (providencia office)advanced englishresponsibilitiescollaborate in aop (annual brand plan) planning, alignment and kpi’s settingconduct brand performance, market trends, and consumer-research analysis to uncover insights for brand positioning development, guide innovation, price and promo architecture, commercial plans and relevant communicationslead coordination, execution, optimizing and monitoring of campaigns, portfolio optimization, product development, financial performance, price/promo strategies, and innovation launchesfoster collaboration and drive cross-functional projects to achieve brand and business objectivesdevelop brand coordinators and trainees reporting to him/herthe sr. Abm must have knowledge of marketing and the environment including external/internal trends, competitive assessment, marketing mix management, and financial kpis (p&l), as well as communications and media management. Requires solid analytical skills to translate learnings into business plans/actions on marketing mix.to effectively perform duties, sr. Abm should demonstrate the following qualities as defined by the hershey company:project managementanalytical skillsproblem solvingcommunication and collaborationproactivity and creativitymajor duties/responsibilities10% understand the target audience, identify trends, and conduct qualitative and quantitative analyses to support strategic development40% manage the brand portfolio, including product improvements, launches, and rationalization; oversee the brand communication plan, including media and pos strategies; lead cross-functional efforts to address plan deviations and meet brand/business goals30% monitor brand performance across channels to identify growth opportunities; analyze competitor performance using consumer research insights20% guide and develop talent: brand coordinators and trainees; personal capability development; self-training and development plan; owner of self-continuous growth under supervisionminimum knowledge, skills and abilitiesability to apply comprehensive research/analytical skills and strategic thinkingmarketing knowledge and principlesfinancial and p&l knowledge & managementcommunications development and media planning and managementability to learn and apply new skills quicklypattern recognition and information synthesisability to use innovative analytical approaches to address business questionsability to manage multiple, conflicting or ambiguous priorities and meet deadlinesexcellent communication skills; ability to interact with cross-functional teamstravel is required (10-20%); potential international travelmodern business computer skills, including strong working knowledge of ms officeeducationbachelor’s degree required (marketing/management, high achievement and quantitative ability primary considerations)experiencemarketing experience: 4+ yearsbrand management experience (as abm) +2 yearsworking knowledge of syndicated data (e.g., nielsen)product development experience and successful launchesproject management experience with stage gate processbusiness experience: 3+ yearsbackground in consumer-packaged goodsexperience in cross-functional disciplines a significant plus (e.g., finance, category management, media, market research)seniority levelmid-senior levelemployment typefull-timejob functionmarketing and salesindustries: manufacturingreferrals increase your chances of interviewing at the hershey company. Get notified about new senior associate brand manager jobs in la providencia, jalisco, mexico.
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