*position summary*:
responsible for creating and delivering marketing tactics and advertising campaigns.
analyzes customer requirements, develops messaging architecture and competitive positioning, specifies vehicles/projects, secures resources, communicates project development and drives creative development processes.
responsible for the development, implementation and analysis of interactive advertising and e-commerce programs and packages.
manages the marketing and implementation of programs and analyzes their effectiveness.
may be responsible for processing and/or scheduling web-based advertising.
develops models for vertical markets, campaigns and ad models and conducts research studies.
responsible for implementing and driving channel programs.
defines and maintains var programs and agreements; recruits and develops joint business ventures of vars and defines and implements var marketing, training and support programs.
responsible for planning and market research activities designed to increase sales growth and expand market share.
develops and implements strategic marketing policies and objectives.
evaluates and adjusts strategies to respond to changing and/or competitive markets.
identifies and maintains relationships with product partners, third party vendors, etc.
responsible for strategic customer acquisition programs.
develops and implements direct mail programs; develops, conducts and maintains consumer marketing and customer profiling practices and directs list management and analysis.
develops marketing strategies for new and existing products and services.
researches trends and technologies to meet customer needs.
works with sales to ensure that sales reps have necessary collateral and advertising materials.
*what you bring to the role*:
manages large team which would typically consists of both experienced professionals and supervisors/managers.
focus on policy and strategy implementation of operational plans.
problems faced may be difficult to moderately complex.
influences other outside of own job area regarding policies, process and procedures.
receives assignments in the form of objectives and determines how to use resources to meet schedules and goals.
provide input in defining operation plans and strategies.
provides input into strategic decisions that impact functional area.
manages subordinate professional staff, may manage lower level associates through supervisor/manager.
works toward objectives established by upper levels of management.
will recommend and implement departmental specific procedures.
assignments are defined in terms of objectives.
provides input to strategic decisions that affect functional area of responsibility.
objectives for assigned area defined by upper management.
latitude to make decisions to achieve goals.
assists executives in defining operational plans and strategies.