Trade marketing sr analyst position
we are seeking an experienced trade marketing sr analyst to join our team.
* job description:
* to drive business growth through effective trade marketing strategies, planning, and execution. This includes developing and implementing promotional calendars, negotiating with commercial partners, and delivering best-in-class in-store execution.
* responsibilities:
* - support the sales team in accelerating sell-out across digital and physical points of sale by creating tailored plans based on brand and product strategies.
* - execute in-store strategies (digital and physical) considering all relevant touchpoints to increase conversion.
* - analyze key performance indicators (kpis) such as sell-out, floor-share, hotspots, market share, etc., and develop action plans to mitigate opportunities and maximize results.
* - assist clients in determining and elevating brand positioning, providing marketing assets to various channels and vendors.
* - work closely with the sales team to design and implement an integrated promotional calendar with key trade partners.
* requirements:
* - fluent in spanish and english.
* - bachelor's degree in marketing or a related field.
* - proven experience in trade marketing (at least 3 years).
* - strong analytical and leadership skills.
* - excellent communication and project management skills.
* - ability to work under pressure and prioritize tasks effectively.
* - passionate about shopper marketing and retail environment understanding.